We helped celebrate 75 years of Oklahoma State University’s Institute of Technology (OSUIT) by building its very own anniversary landing page. This was a big deal, and we made sure to provide OSUIT with the most meaningful site to highlight the school's long line of...
Using Facebook as a Brand Marketing Tool For many of us, social media has become a way of life, and it has completely changed the way we communicate with each other. It’s a place to connect with others, share experiences, and stay entertained/informed all in real...
The TikTok Takeover Many of us use or have heard of the social media app that’s taking over the world. It's setting trends, quickly becoming a major part of pop culture, and getting a whole lot of screen time on the phone’s of millions of Americans. TikTok has rapidly...
A favicon is an important brand element of your website. Using it, visitors can easily find the browser tabs in which they've opened your website. They won't have to click each tab in their browser. Rather, they can look for the tab containing your website's favicon....
Exciting News to Share Our team at Freshwater Agency has relocated to a new space on Hammond Road. "I’m super excited about the move," Freshwater Agency's CEO and Founder, Bob Rose says. "Not only does our new location give our employees access to new amenities like a...
The Buzz Car fanatics were eager to hear the German automotive company has officially changed its American name to "Voltswagen"… or at least that’s what many people thought when the company leaked a press release and posted a tweet claiming that it had changed its...
What's in a (Domain) Name? How much impact does a domain name have on search engine optimization? The answer really depends on who you ask. For example, many webmasters note that after several Google search engine algorithm updates, a website's Uniform Resource...
We recently completed a website for the awesome folks at My Race Number( MRN). My Race Number makes fully-customizable racing tents and jerseys for racers across Michigan. Jon, the owner, has been in the business for quite some time, and he's extremely passionate...
Solopreneur Marketing Tips A solo entrepreneur, or solopreneur, must wear many hats. Running a business on your own means that you're responsible for delivering products and services, providing customer service, and promoting your business. Marketing is a particularly...
We had a lot of fun rebuilding Coastal Beverage Company, Inc.'s new and improved website. This situation was unique in that we completely transferred and rebuilt the new website on WordPress. Our developers moved most of the elements and designs from their old site,...
New website alert! We worked with the Fierce Strategy + Creative to help create a landing page for All Saints Academy. All Saints Academy is an independent college preparatory school in Winter Haven, Florida that offers k-12 grade services and has a wide array of...
When Allen's Truck and Motorsports, known as ATM by their passionate customer base, came to us wanting a new and improved website, we were more than happy to help. These guys are seriously passionate about their work, so we knew we had to build a website that...
Creating an effective email marketing campaign can be difficult. Here are 5 content creation tips for taking your emails to the next level.
If you are in the business world, you have probably heard of SEO marketing- but what is it exactly? These are the basics of SEO marketing for business.
When it comes to business entrepreneurship and management, there are realities that can make the experience intimidating for many newcomers. These challenges include high costs, low performance, unexpected circumstances, and other elements that can contribute to a...
A well-rounded campaign needs to include as many channels as possible, and a basic knowledge of the many possibilities is a huge advantage for an ambitious marketer.
A well-rounded campaign needs to include as many channels as possible, and a basic knowledge of the many possibilities is a huge advantage for an ambitious marketer.
‘Tis the season for Secret Santa! Our self proclaimed “Undefeated” Secret Santa Amy gives you all the tips on how to win this holiday season — because come on, the holidays are all about pwning your co-workers!
Google Fonts is one of the most popular choices for fitting your website with beautiful typography. There are a lot of really great fonts, but I definitely have some tried and true favorites that I reach for repeatedly.
I have a pretty cool job where I get to make some pretty cool things. It also means I have to be turned on creatively everyday which isn’t always easy — if you’re in the same boat, here are a few tips for staying inspired.
Business cards aren’t only important for delivering your contact information to your audience. They are also one of the first points of contact that a potential client has with your brand and one of your 1st impressions.
We just won an Ad Age Award, specifically an Ad Age B2B Best Award for the “Epic Storms” campaign we created for the Britten Studios BannerSaver product—and we couldn’t be more excited!
After months of tireless searching, we finally found a space that speaks to us. We’re proud to be open for business at The Village at Grand Traverse Commons in the Cherry Capitol of Michigan, Traverse City!
Reach your goals, create more opportunities, increase sales, and starting growing your organization today. By partnering with the Freshwater team, you can leverage our years of experinece and technology-based marketing solutions to grow your business and acheive success!