Freshwater Blog

Website Launch: PaceMate™

Website Launch: PaceMate™

Today we’re excited to announce the launch of another new website! We worked with Fierce Strategy + Creative to help bring their website design to life for their client, PaceMate™. You can check out their brand new custom built website here: PaceMate.com

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5 Signs It’s Time To Scale Your Startup

5 Signs It’s Time To Scale Your Startup

The decision to scale up your startup is not to be made lightly. However, so many companies have failed to strike when the iron is hot, simply because they could not tell that the iron was hot in the first place. You need to keep your eyes on the horizon and take your...

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5 Steps to Building a Useful Competitive Analysis

5 Steps to Building a Useful Competitive Analysis

Building a successful business involves looking inwards to develop the kind of irresistible offering that becomes a household name, but that is not the only aspect involved. You also need to study the competition. Only by studying the competition can you truly refine...

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Why Every Business Should Consider Content Marketing

Why Every Business Should Consider Content Marketing

If you have an online business and aren't taking advantage of content marketing, you're missing out on a significant portion of potential traffic. Every day, users make billions of queries on Google and other search engines. This traffic is a goldmine for your...

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7 Ways to Give Your Website Conversions a Boost

7 Ways to Give Your Website Conversions a Boost

All businesses should have a website, a place customers can place orders and research the products they need. However, not all companies have fully optimized their website for conversions. If you want your company to succeed, you need the sales funnel firing on all...

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No Blog Post Ideas? Try These 3 Content Creation Techniques

No Blog Post Ideas? Try These 3 Content Creation Techniques

Do you need to come up with blog post ideas for your website? Creating content isn't only essential to keep your SEO score up, but it's also a great way to market your business to your demographic. It also helps keep your brand relevant and prevent it from getting...

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Types of Digital Marketing: Develop your Outreach Strategy

Types of Digital Marketing: Develop your Outreach Strategy

Did you know that 72 percent of the American public uses social media? That means that the majority of Americans are online and being exposed to many types of digital marketing. As a business owner, you just can't afford not to have a digital marketing strategy in...

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