Freshwater Blog

Boost Your Content Reach with Shoulder Niches

Boost Your Content Reach with Shoulder Niches

Content should be at the core of your online marketing strategy. Sometimes it's easy for your content to reach a wide audience, but if you are in a niche industry, your blog posts or website content may not be getting much attention. It's not your fault - you just...

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5 Lead Generation Tips to Grow Your Business

5 Lead Generation Tips to Grow Your Business

If your goal is to attract more customers by generating quality leads, then you need to do everything you can to maximize the number of leads that you initially draw into your sales funnel. However, if you already know that, then your next question may be how exactly...

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Career Boosters: Reframing Negative Language

Career Boosters: Reframing Negative Language

"I can't do that right now." "You should have just come to me." You may not have realized it but these phrases are negative in nature. Many people assume that negative phrases make them look tough and no-nonsense, but they can actually be hurting your personal brand...

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CRM Implementation: The Basics

CRM Implementation: The Basics

The information age has changed the way customers purchase products. Today, customers rely on social media posts, reviews, and recommendations from other consumers rather than direct interactions with sales representatives. For this reason, many companies are turning...

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5 Simple Landing Page Tips That Will Boost Your Conversions

5 Simple Landing Page Tips That Will Boost Your Conversions

In today's highly competitive online landscape, your website likely will only get one chance to make a good first impression, and how you handle that initial encounter can mean all of the difference between success and failure. This is where landing pages come into...

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5 Low-Effort Ways to Promote Your Business

5 Low-Effort Ways to Promote Your Business

There are millions of small businesses in the United States. Unfortunately, many new businesses fail within the first few years because of the stiff competition and learning curve that comes with being a new business owner. If you recently opened a business or are...

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Content Marketing: Everything You Need To Know

Content Marketing: Everything You Need To Know

Content Marketing is a form of marketing that relies on creating and distributing content to attract, acquire, and engage customers. It's the act of producing text, images, audio, video, graphics, or other forms of multimedia content to help connect your brand with...

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Custom Website Launch: Kenya Wiley

Custom Website Launch: Kenya Wiley

We are excited to announce the launch of Kenya Wiley's new customized website! Kenya Wiley is a leading voice in fashion law, tech, and social justice and currently serves on the faculty at Georgetown University’s Communication, Culture, and Technology master’s...

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Website Launch: TravelBranders

Website Launch: TravelBranders

We are excited to announce the launch of TravelBranders' new website! TravelBranders is a company that offers custom-branded travel gear to help you to go the extra mile with your branding. They even provide a travel branding expert and a professional designer to each...

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