Tayler McCaughna
CRM Implementation: The Basics

CRM Implementation: The Basics

The information age has changed the way customers purchase products. Today, customers rely on social media posts, reviews, and recommendations from other consumers rather than direct interactions with sales representatives. For this reason, many companies are turning...

5 Simple Landing Page Tips That Will Boost Your Conversions

5 Simple Landing Page Tips That Will Boost Your Conversions

In today's highly competitive online landscape, your website likely will only get one chance to make a good first impression, and how you handle that initial encounter can mean all of the difference between success and failure. This is where landing pages come into...

5 Low-Effort Ways to Promote Your Business

5 Low-Effort Ways to Promote Your Business

There are millions of small businesses in the United States. Unfortunately, many new businesses fail within the first few years because of the stiff competition and learning curve that comes with being a new business owner. If you recently opened a business or are...

Content Marketing: Everything You Need To Know

Content Marketing: Everything You Need To Know

Content Marketing is a form of marketing that relies on creating and distributing content to attract, acquire, and engage customers. It's the act of producing text, images, audio, video, graphics, or other forms of multimedia content to help connect your brand with...

Custom Website Launch: Kenya Wiley

Custom Website Launch: Kenya Wiley

We are excited to announce the launch of Kenya Wiley's new customized website! Kenya Wiley is a leading voice in fashion law, tech, and social justice and currently serves on the faculty at Georgetown University’s Communication, Culture, and Technology master’s...

10 Reasons Why You Should Have a Business Blog on Your Website

10 Reasons Why You Should Have a Business Blog on Your Website

Almost every business has an online presence of some sort these days, whether it's a website or a social media page. There's no escaping how essential it is for both big and small companies alike to market online. However, not all businesses have a blog on their...

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Website Launch: TravelBranders

We are excited to announce the launch of TravelBranders' new website! TravelBranders is a company that offers custom-branded travel gear to help you to go the extra mile with your branding. They even provide a travel branding expert and a professional designer to each...

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5 Benefits of Using a Marketing Agency With Your In-House Team

Choosing to hire a marketing agency to work with your in-house team is a smart investment for many businesses. Working with experienced marketing professionals can help your company target an even wider audience. Combining a digital marketing agency with your in-house...

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Website Launch: Lutke Hydraulics

We are excited to share with you the launch of the new eCommerce website for Lutke Hydraulics! Centrally located in Manton, Michigan Lutke Hydraulics and Sales services the area’s many timber harvesting companies with a valuable resource for a ‘one-stop’ shop. They...

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Website Launch: The Veriground Project

We are excited to announce the launch of Veriground's website! Veriground is a project powered by Commodities Risk Analysis, LC with a mission to extend help to all cocoa farmers to improve their yields and raise their incomes at no cost to them. Veriground can do...

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Rebranded Website for TKS Security

We are excited to announce the launch of  TKS Security's new, completely rebranded website! TKS is a world-class security company and leading innovator in the security industry, headquartered right here in Michigan - you can check out their new site here. We have had...

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Membership Management Platform: ASMP’s New Website

We recently had the pleasure of building a brand new website and Association Management System (AMS) for the American Society of Media Photographers! ASMP is an incredible organization dedicated to the success of visual content creators of all kinds. It's also a...

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Brand New Website for Grand Traverse Lighthouse

We are happy to announce the launch of the new Grand Traverse Lighthouse website! The iconic lighthouse is located on the tip of the Leelanau Peninsula in Northern Michigan and is a place of community and history. The GT Lighthouse Museum holds a variety of exciting...

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Website Launch: Traverse Benefits

Today we are excited to announce the launch of the new website for Traverse Benefits! Located in Traverse City, Michigan, Traverse Benefits is an independent insurance agency that guides Northern Michigan businesses, employees, and their families through the...

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Website Launch: Joyfull

We are excited to announce the launch of Joyfull's new website! Located downtown in the coastal town of Glen Arbor, Michigan Joyfull is an incredible, family-owned art gallery dedicated to making the world a brighter place and "spreading a joyful message" through the...

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Website Launch: C.C. Power

Today we are excited to announce the launch of C.C. Power's brand new website! CC Power is a group of power line contracting professionals who've been in the industry for over 20 years with a dedication to quality, timely, and safe service that you can trust. Their...

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Website Launch: R. M. Young

We are excited to announce the launch of R. M. Young's new website! With over 55 years in the industry, the R. M. Young Company specializes in the development and manufacture of professional meteorological instruments and their cost-effective and reliable...

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Custom Website Launch: Hillpointe

We are excited to announce the launch of Hillpointe's new, custom website! Hillpointe is a fully integrated real estate development and investment management firm dedicated to providing high-quality workforce housing at highly-attractive prices. For this project we...

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From Squarespace to WordPress: Tygrus

We are excited to announce the launch of Tygrus' brand new WordPress site! Headquartered in Troy, Michigan, Tygrus is a technology company that develops, manufacturers, and licenses inorganic chemistries in multiple vertical markets. Their vision is to “Better...

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Pointe Grand

We are excited to share with you the launch of Pointe Grand's brand new website! Pointe Grand is a company with a mission to provide affordable workforce apartments centered near popular work centers and growing suburbs, Pointe Grand's apartment homes are "designed to...

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Website Launch: Graceland Fruit

We are excited to announce the launch of Graceland Fruit's new, rebranded website! We've had a great relationship with our friends at Graceland Fruit for some time and even created their past two sites. Since it was founded in 1973, Graceland has been a leading...

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Website Launch: Suttons Bay Trading Company

New website alert! Suttons Bay Trading Co. is an incredible spice company located in coastal Suttons Bay, MI. SBT is dedicated to creating exceptional, diverse product lines of the highest quality designed to enhance and inspire the culinary community. They have...

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From Ruby Site to WordPress: RJG’s New Website

Today we are excited to announce the launch of another new Wordpress website! We had the privilege of creating this new site for RJG - a world-class injection molding training, technology, and consulting company. RJG is passionate about about sharing knowledge and...

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Let’s Get Started

Reach your goals, create more opportunities, increase sales, and starting growing your organization today. By partnering with the Freshwater team, you can leverage our years of experinece and technology-based marketing solutions to grow your business and acheive success!