Freshwater Blog

How to Maximize Inbound Marketing Effectiveness

How to Maximize Inbound Marketing Effectiveness

The path to inbound marketing success is filled with landmines, but it doesn't have to be that way.  Inbound marketing is the strategy of creating and sharing content with the goal of gaining the attention of potential customers. It focuses on providing valuable,...

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The Content Marketing Pathway

The Content Marketing Pathway

Many content types contribute to a comprehensive content marketing strategy. The timing of delivery for each piece is as important to your success as selecting the right tactics. The following is an overview of the typical flow of content in a content marketing...

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How to Build Trust With Online Customers

How to Build Trust With Online Customers

Trust is a critical component of any long-term relationship. Whether you're trying to sell someone a product, get them to buy into your vision, or convince them your company has their best interests in mind, trust is key. Building trust with customers is even more...

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How to Prepare Your Business For the Holiday Season

How to Prepare Your Business For the Holiday Season

With the holiday season approaching, it's important to prepare your business for the upcoming rush. The lead-up to Christmas often involves more customers and higher sales, but your business needs to be ready to deal with the holiday rush to take full advantage of its...

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How To: Email Marketing for Your Cannabis Business

How To: Email Marketing for Your Cannabis Business

For years now, the United States has become more and more lenient towards the use and distribution of cannabis. A number of states have outright legalized the recreational use of marijuana, and many others allow for its medical usage. It's no surprise that many people...

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9 Remote Business Tips Anyone Can Use

9 Remote Business Tips Anyone Can Use

Remote businesses are all the rage, especially since the enforced quarantines of 2020 proved that they were viable to a large number of people. However, if you are planning on setting up a remote business - or are planning to convert your current company into one -...

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