Branding is more than a business logo and a color scheme. Branding is the opportunity to express why people should be buying from you. Branding is also not a one-off exercise. A brand needs to be nurtured, developed, and protected. Start-ups and established businesses...
Building a strong brand is essential for establishing a trustworthy reputation within your industry and letting potential customers know what to expect from your business. Small businesses often overlook the importance of branding, but successful branding gives your...
Your content management system will help you run your whole website, so it’s important to pick one that does what you need! We discuss what you can do with a content management system, and offer some easy options that are great for beginners.
Your website is one of the things that will define the online presence of your brand, so you want to make it count! We tackle some of the pros and cons of the 3 most popular DIY website builders to help you make the right decision.
Website hosting can be confusing, so we break it down to the 4 most popular types of hosting services offered! From shared hosting to cloud hosting, there’s a hosting solution right for you.
Today we celebrate the launch of the new GTAMC website! This new WordPress based website was created to give the members of the council a place to share information, register for events, manage their membership…
Medium recently posted an article about the save button — ubiquitously represented by a now-obselete floppy disk — and how only 14% of kids knew what the icon actually represented.
Google Fonts is one of the most popular choices for fitting your website with beautiful typography. There are a lot of really great fonts, but I definitely have some tried and true favorites that I reach for repeatedly.
I have a pretty cool job where I get to make some pretty cool things. It also means I have to be turned on creatively everyday which isn’t always easy — if you’re in the same boat, here are a few tips for staying inspired.
Business cards aren’t only important for delivering your contact information to your audience. They are also one of the first points of contact that a potential client has with your brand and one of your 1st impressions.
Is there becoming an over-saturation of the popular font, Raleway? We think that it’s definitely looking that way. Join us as we explore the possibility that Raleway could soon become the next Papyrus!
Reach your goals, create more opportunities, increase sales, and starting growing your organization today. By partnering with the Freshwater team, you can leverage our years of experinece and technology-based marketing solutions to grow your business and acheive success!