Freshwater Blog

How to Create a Company Blog (And Why You Need One)

How to Create a Company Blog (And Why You Need One)

What if there was a secret weapon to leads and conversion and you could start using it today? Good news! There is one: your blog. A company blog is one of the greatest ways to situate your business as a thought leader in your niche while telling the world about your...

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Instant Search Is Dead

Instant Search Is Dead

According to a statement given to Search Engine Land, Google’s search feature that gave users results while typing is officially dead. Apparently, Google is ditching this 7-year-old feature because of mobile.

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Smart Display Campaigns

Smart Display Campaigns

Google announced that they’re going to be rolling out “Smart Display Campaigns” beginning today. According to the Inside Adwords blog, Smart display campaigns use machine learning to…

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Google | The Rise of Mobile

Google | The Rise of Mobile

Google announced a pretty big change to its ranking algorithm—one that’s undoubtedly going to impact rankings in mobile search results. Mobile has been big for a while, but now Google’s gone all in!

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