All businesses should have a website, a place customers can place orders and research the products they need. However, not all companies have fully optimized their website for conversions. If you want your company to succeed, you need the sales funnel firing on all...
What if there was a secret weapon to leads and conversion and you could start using it today? Good news! There is one: your blog. A company blog is one of the greatest ways to situate your business as a thought leader in your niche while telling the world about your...
Your business won’t make it very far without SEO. Take a look at this guide to learn how to launch your first SEO campaign and make it successful.
Plumbers and plumbing companies stay busy year-round making repairs, installing new plumbing, and performing maintenance tasks. Unlike some businesses that have a specific target audience or seasonal market, a plumber's services may be needed by a huge variety of...
While most search listings consist of traditional HTML files, Google indexes all kinds of file types, including PDFs. And just like your webpages, PDFs can help your site to rank!
A well-rounded campaign needs to include as many channels as possible, and a basic knowledge of the many possibilities is a huge advantage for an ambitious marketer.
According to a statement given to Search Engine Land, Google’s search feature that gave users results while typing is officially dead. Apparently, Google is ditching this 7-year-old feature because of mobile.
Google announced that they’re going to be rolling out “Smart Display Campaigns” beginning today. According to the Inside Adwords blog, Smart display campaigns use machine learning to…
Google announced a pretty big change to its ranking algorithm—one that’s undoubtedly going to impact rankings in mobile search results. Mobile has been big for a while, but now Google’s gone all in!
Reach your goals, create more opportunities, increase sales, and starting growing your organization today. By partnering with the Freshwater team, you can leverage our years of experinece and technology-based marketing solutions to grow your business and acheive success!