Content should be at the core of your online marketing strategy. Sometimes it's easy for your content to reach a wide audience, but if you are in a niche industry, your blog posts or website content may not be getting much attention. It's not your fault - you just...
What's in a (Domain) Name? How much impact does a domain name have on search engine optimization? The answer really depends on who you ask. For example, many webmasters note that after several Google search engine algorithm updates, a website's Uniform Resource...
As your business transitions into 2021, there will be certain changes in search engine optimization (SEO) to consider as you approach your strategies for the next year. In many ways, the SEO landscape will remain familiar, but like every other aspect of digital...
If you are in the business world, you have probably heard of SEO marketing- but what is it exactly? These are the basics of SEO marketing for business.
All businesses should have a website, a place customers can place orders and research the products they need. However, not all companies have fully optimized their website for conversions. If you want your company to succeed, you need the sales funnel firing on all...
When monitoring your website's traffic and performance in Google Search Console, you may come across 404 errors. They can affect websites of all shapes and sizes. 404 errors, in fact, are one of the most common types of status code-related errors. While many...
Getting your business on Google Maps takes a few simple steps, including setting up your Google my Business profile.
Building backlinks can be a difficult, time-consuming, and arduous process. Frankly, the whole process of building external links for your website kind of sucks. However, studies show that link building is a critical component to getting ranked in search engines....
Your business won’t make it very far without SEO. Take a look at this guide to learn how to launch your first SEO campaign and make it successful.
Plumbers and plumbing companies stay busy year-round making repairs, installing new plumbing, and performing maintenance tasks. Unlike some businesses that have a specific target audience or seasonal market, a plumber's services may be needed by a huge variety of...
Reach your goals, create more opportunities, increase sales, and starting growing your organization today. By partnering with the Freshwater team, you can leverage our years of experinece and technology-based marketing solutions to grow your business and acheive success!