Freshwater Blog

Email Marketing for Small Businesses: 5 Subscriber Engagement Tips

by | Sep 15, 2020

Digital marketing is a powerful tool for small businesses

Every year it allows small businesses to reach billions of people online. There are many marketing strategies used by online businesses.

One of the benefits of email marketing for small businesses is that it is a great way to produce new leads. It allows businesses to build good relationships with their customers. Email marketing produces one of the the highest ROIs of any marketing strategy.

1. Optimize For Mobile Use

Reports show that Americans prefer opening emails on mobile rather than on the web. Many, if not most Americans use their phones to open their emails. Make sure that your emails are responsive and friendly for mobile users.

Make your designs easy to read across any device. This includes smartphones, tablets, and other devices. Give your customers the best experience by optimizing your emails for all devices.

2. Use Images In Emails

Visual content is a great way of communicating with your customers. Anything from pictures, videos, infographics, and memes can encourage more customer engagement. A study shows that 65% of people are visual learners.

This means that using pictures can make your brand more memorable. It keeps your customers engaged and can also lead to higher conversion rates. Use an analytics tool to assist in writing emails for a specific niche of customers.

3. Switch It Up

Engage your customers by changing your email content once in a while. Email marketing for small businesses can include a variety of topics. You can invite your users to an event like a seminar or demo or send out information regarding a new product or service.

When promoting, you may also offer free coupons or deals. Consider linking to your social media to keep in touch with your subscribers between email campaigns.

4. Optimize For Users With Visual Or Cognitive Impairments

Making your content inclusive and accessible for all has rightfully become more-and-more standard among email marketers. The process includes using voice assistants and screen readers for visually-impaired subscribers. In order for this to work you need to make sure your content is concise and legible.

Format your emails into lists by using bullet points and short sentences. Use headers and choose a font and layout that makes your email easy to read. For any outgoing links, use descriptive anchor texts.

5. Make Signing Up Easy

Add subscription forms around your website to grow your email list. You may include them on your homepage, sidebar widget areas, in the footer section, and more. Make it easy for your users to subscribe to your service.

Instead of a link in your menu, consider using an embedded form. After all, replacing a link with an embedded form can increase subscription rates. Conversely, make it easy for recipients to unsubscribe to your newsletters – you don’t want your brand to be a source of irritation.

Improve Email Marketing for Small Businesses With These Tips!

Email marketing is a great way to boost your brand and engage with customers. Use these tips for email marketing for small businesses today!

Are you looking for the best email marketing tools for small businesses? Contact us today for some great marketing and development services.

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