Freshwater Blog

The Whole Package

by | May 25, 2017

Greaceland’s New Commercial Packaging

This summer, there’s going to be some new retail packaging designs hitting the shelves of a grocery store near you!

We’re super excited to show off the new product packaging that we designed for one of the largest (and in our opinion the best) providers of dried fruit in the world!

Graceland has always been known for sourcing local, sustainably grown fruit! Now they’ve raised the bar even further with the addition of organic processes—making an already desirable product ever more appealing.  And a product this good, deserves packaging worthy of it’s high quality.

So, Clockwork worked with the team at Graceland to create new product bags that would engage consumers and showcase these amazing products. Designing commercial packaging for food products is always fun and challenging! There’s delicate balance to projects like this.  We had to follow the very specific government guidelines and regulations that are in place for packaging and labeling in marketing while maintaining creating a beautiful design to entice consumers.

Needless to say, we’re really excited to see these bags when they hit the shelves this summer.

Check out Graceland Fruit’s blog for more information about this exciting product release!

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