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How to Create a Website Content Strategy: A Guide for Beginners

by | Jul 15, 2020

Did you know that 86 percent of business to consumer (B2C) marketers think content marketing is a key strategy? If you own or operate a business it is a good idea to have a content marketing strategy.

Do you want to make the most out of your website in 2020? Keep reading to learn how to create a website content strategy that works!

What is a Website Content Strategy?

The first step in having a good website content strategy is to understand what it means.

A website content strategy focuses on the planning, development, creation, delivery, and results of your business’s website. It is important to take all of these factors into consideration when developing a content marketing strategy.

If you don’t currently have a strategy in place, you’re not alone. Roughly 63 percent of businesses don’t have a documented content strategy in place. However, that doesn’t mean it’s not important. Your website is a huge part of your business identity, and having goals for your website is incredibly important. Creating a solid strategy will give you a framework to achieve your goals and grow your business. Once you’ve established goals and created your strategy, be sure to document it and share it with your entire team.

Set Website Content Goals

Once you understand what makes up a good content marketing strategy, you must determine what the goals of your website content will be. Some goals for content marketing could include:

  • Growing sales
  • Driving website traffic
  • Getting more conversions
  • Extending time on the website
  • Increasing page views

There are many different goals for content marketing. You should choose the ones that make the most sense for your business and its current needs.

Create a Content Strategy Template

It can be daunting to create a lot of website content.

In order to streamline the process, you should create a content template. This template will help keep your content uniform while also ensuring that all aspects are included in each piece.

For example, your content strategy template might include space for a title, creative content, and body copy. Within the template, you should note how these elements should be populated. A template like this will allow anyone on your team to have the ability to create perfect website content for your business.

Build a Content Bank

Once your template has been built, it’s time to start creating your content. To save time we suggest building a content bank or a blog calendar to ease the publishing process. Writing your content in bulk will allow you to schedule your posts for publishing at a later date.

When creating your content bank think about key events or milestones that you will want to highlight through your website content. Make sure to plan for things like big sales, events, or holidays in advance to make the more hectic times a breeze.

Publish Your Website Content on Schedule

Now that you’ve built your content and created a website content strategy, it’s time to publish! Tools like WordPress allow you to schedule your content in advance to make sure that everything runs smoothly. A consistent cadence of posting is smart to keep your audience engaged.

Create Your Website Content Strategy

Now that you’ve learned how to create your website content strategy it’s time to get started. A website content strategy is essential in your overall digital marketing strategy. If you want to work with website content experts, contact us today to get started.

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