Freshwater Blog

Instant Search Is Dead

by | Jul 27, 2017

According to a statement given to Search Engine Land, Google’s search feature that gave users results while typing is officially dead.

Apparently, Google is ditching this 7-year-old feature is due to the fact that more than 50% of users search from a mobile device, and Google instant has never been released to mobile.

Here’s the statement from Google:

“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”

Starting today, if you do any searches on Google—you’ll see suggestions as you type, but you’ll no longer be presented with results until you click on a suggestion or hit enter.

It’s all sort of sad… but we’re excited and optimistic to see if Google rolls out any new features Google to make search better across all platforms!

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