About the project.
Aspen94 is a Novi, Michigan–based consulting firm specializing in fully customized CRM and business process solutions, powered by platforms like Zoho and Act!. They enable growing small- and mid-sized businesses to cut through cookie-cutter software by designing cloud tools that seamlessly reflect each client’s unique workflows and goals. We worked with Fierce Strategy + Creative to turn their new brand and web-design for Aspen94 into a reality!
Clarified positioning
This website uses messaging such as “Customized CRM Solutions that Drive Growth”—geared toward businesses that don’t fit one-size-fits-all tools.
Service Focused Architecture
Sectioning solutions into platforms (Zoho, Act!) and offering a clear “Start a Project” call-to-action encourages customer discovery.
Knowledge-Driven Authority
An integrated and value-driven blog offering timely insights, best practices, and expert CRM guidance.
How it helped.
Aspen94 needed a website that conveyed both their technical expertise and their approachable, client-centered process. Fierce + Freshwater structured their site to do exactly that—highlighting platform certifications (Zoho + Act!), communicating deep customization capabilities, and establishing credibility through educational content. This combination ensures that visitors immediately understand Aspen94’s value proposition, can explore how they serve different client needs, and feel invited to begin a conversation—all with clarity and confidence.
Let’s Get Started
Ready to make a splash with your brand? Start a project with us today and together we’ll chart your course to success.