About the project.
Interwater Farms is a family-owned cherry farm based in Elk Rapids, Michigan, known for its deep roots in local agriculture and its commitment to producing high-quality fruit. With a strong connection to the region and its farming traditions, the brand celebrates both community and craftsmanship.
Fruit-Centric Design
The stylized illustration is a proud symbol of both Elk Rapids and Interwater Farms’ identity.
Event-Ready Branding
The circular format adapts seamlessly to apparel, signage, and promotional items, ensuring high visibility.
Community Connection
The approachable design reflects the farm’s role as a trusted, local presence while honoring its agricultural heritage.
How it helped.
Interwater Farms needed a visual identity that could be proudly displayed at community events and on branded apparel. We designed a logo that highlights their heritage while feeling fresh and approachable. The circular mark features a hand-drawn cherry illustration at its core, surrounded by playful typography and dotted detailing, which ties back to both the fruit itself and the farm’s approachable personality. By applying the design to swag—like hoodies and event gear—the farm was able to build recognition, showcase pride, and create a stronger presence at markets and regional gatherings.
Let’s Get Started
Ready to make a splash with your brand? Start a project with us today and together we’ll chart your course to success.