About the project.
Space 2 Style is an interior design company that gives its customers professional interior design services at a fraction of the cost. The process is really straight forward, the client takes a design “personality” quiz, the quiz matches them with a design team, the client sets the budget, pays a small fee, and their personal designer helps them create their dream space. At least, that was the plan that the Space 2 Style team had put together — the only thing they were missing was the brand identity and a software platform. Freshwater was recommended to S2S because of our reputation for being able to create innovative online experiences and branding solutions. So, we met with the S2S team, developed a game plan, presented a scope-of-work within their budget, and a partnership was forged.
Discovery
We got to know the Space 2 Style team, their vision, the industry outlook, their customer identities, and the competition’s approach to business. In-depth discover and detailed research.
Step-By-Step Process
We took a deliberate approach to each round in the creative process. Building an identity through iteration and revision until we struck the perfect mix of company culture and industry trends.
Real Understanding
The key to branding success can often be found in the communication process. Clearly asking questions, actively listening to responses, and taking constructive criticism are all tools that build success.
How it helped.
Helping S2S build their brand identity was a multi-step process where we worked them to develop an overall direction for the brand, followed by several sessions where we really drilled-down into the nuts and bolts of the company’s vision. Once we finished the initial “discovery” process we created several black-and-white logo options for the team to consider, narrowing things down over several rounds, then we did the same for color and aesthetics. We ended up creating a brand identity and logo that was perfect for both the Space To Style culture and the tech-based interior design industry as a whole. Once the identity established, we started the process of building their amazing website!
Let’s Get Started
Ready to make a splash with your brand? Start a project with us today and together we’ll chart your course to success.