About the project.
The Village at Grand Traverse Commons is one of the most unique mixed-use developments in the Midwest, located in the historic buildings of the former Traverse City State Hospital. A destination that blends history, culture, and modern living, The Village offers condominiums, boutique retail, offices, restaurants, and special event spaces—all surrounded by acres of preserved parkland and trails. Its Italianate-style Victorian architecture and community-centered atmosphere make it both a residential haven and a regional attraction.
Historic Architecture Spotlight
Full-color imagery captures the iconic Italianate buildings and scenic grounds, connecting the audience to the development’s heritage.
Lifestyle + Practical Balance
Copy and design showcase the live/work/play aspects of The Village while providing detailed, usable visitor information.
Custom Map Integration
An illustrated map makes navigation intuitive, ensuring visitors can easily locate shops, dining, and residential offerings.
How it helped.
The Village needed a brochure that could capture both its historic charm and its modern lifestyle opportunities. We designed a tri-fold piece that balances elegant photography with practical information, showing off the architecture, interior living spaces, and the vibrant community amenities. The brochure includes a clear, illustrated map for easy orientation, making it simple for visitors to explore shops, dining, and walking paths. Inside, sections highlight living options, retail opportunities, and event space rentals, giving prospective residents and business owners a compelling look at all The Village has to offer. The end result is a brochure that works as both a marketing tool and a visitor guide—something that is as informative as it is visually inviting.
Let’s Get Started
Ready to make a splash with your brand? Start a project with us today and together we’ll chart your course to success.