Freshwater Blog

Types of Digital Marketing: Develop your Outreach Strategy

by | Sep 2, 2020

Did you know that 72 percent of the American public uses social media? That means that the majority of Americans are online and being exposed to many types of digital marketing. As a business owner, you just can’t afford not to have a digital marketing strategy in place.

There are many types of digital marketing that business owners can use to reach current and potential customers. Your business is unique, so picking and choosing the right marketing strategies that fit your clientele are important as you start your digital outreach program to increase your leads and sales.

Keep reading to learn about several digital marketing tactics that you can use for your business.

Online Advertising

Online advertising is an essential form of digital marketing. Online advertising can take the form of social media ads, search engine ads, banner ads, and more. There are many ways to reach your target audience online through advertising.

To determine where to advertise, you need to identify who your target audience is and where they spend their time online. Remember that people from different age groups, backgrounds, interest categories  likely spend their time on different platforms. It’s wise to consider testing your advertising across several different platforms to see which converts the most users for the best price.

Increase Website Rankings

If you want to increase your website traffic in a more organic way, then you should consider using search engine optimization (SEO) to increase your website rankings. This will allow you to elevate your website content on search engine results pages (SERPs) so that more people get exposed to your website, products, and services.

Google drives 94 percent of all organic online search traffic. You need to ensure that your website is ranking on Google’s SERP pages in order to drive more people to your website. Understanding what people are searching for and their intent is critically important when creating website content and is the key to improving your website rankings.

Email Marketing

Email marketing is not a new digital marketing tactic, but it’s definitely an effective one. The types of digital marketing you use does not need to be groundbreaking in order to be successful. Implement a steady email marketing strategy to improve outreach to both current and potential customers.

Advertise upcoming sales, promotions, or new products via email using lists of prospective or former clients. Email is still a great way to engage with your customers.

Analysis and Optimization

No matter what types of digital marketing tactics you choose for your business, you need to make sure that have the ability to analyze and optimization for each strategy. While running all of your campaigns, you need to monitor the progress to make sure that you are reaching your audience in the most successful cost-effective way.

After the completion of any digital marketing campaign, you should analyze what worked and what did not. You should take these learnings and apply them to the next campaign to make it even better than the last one.

Select Your Types of Digital Marketing

Now that you know some of the types of digital marketing it is time to select the ones that are right for you and your business to drive your outreach strategy. It can be difficult to pick which tactics are right for your business, that’s why the professionals are here to help.

We’ll work with you to find the right digital marketing solutions for your goals. Contact us today to get started.

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