Just in: “Freshwater wins an Ad Age Award”! Specifically we won an Ad Age B2B Best Award for the “Epic Storms” campaign we created for the Britten, Inc. and their phenomenal BannerSaver product. We couldn’t be more excited to share the news!!
Ad Age summarized the campaign like this:
“So how can a business prove, using only a print ad, that the brackets they sell to hold outdoor banners are storm worthy? By referencing some of the most epic storms in history — and pairing it with simple, straightforward copy.”
And we think that’s a great way to describe things.
We have to admit writing create content what pretty easy when you’re adverting such a great and innovative product. Britten’s wind-spilling banner bracket is the only light pole banner system of it’s type, it comes in pairs, and can survive almost anything that nature decides to to throw at it. An epic product like this deserved an epic campaign and that’s what we delivered. These award-winning ads created a buzz in trade magazines like Signs of the Times.
“Winning this award felt great! But after seeing the final metrics, I think it’s much more exciting that BannerSaver experienced increased interest from customers and a significant uptick in sales. That’s why we do this, seeing our customer succeed is our reward!”
— Robert Rose, CEO Freshwater Agency.
And at the end of the day, that really is what matters. While it’s an honor to win an award, it’s even better to see our clients succeed.
If you’re ready to take your advertising game to the next level, let us know. We would love to work with you and help you to achieve your goals.
LEARN MORE: FRESHWATER WINS AN AD AGE AWARD:
Ad Age 2015 B2B Best Award
LEARN MORE ABOUT THE PROJECT:
Check out the campaign here