About the project.
Every 4th of July, the Fife Lake Chamber of Commerce hosts the Fife Lake Car Show, drawing over 100 cars to the heart of downtown—a true car enthusiast’s dream. For the 2017 show, they asked us to refresh their creative assets, including the event logo. We were excited to take on the project, not only because we love working with small, local organizations and have a soft spot for Fife Lake, but also because we knew it would be a fun, rewarding experience—and we were right.
Retro Design
We gave the logo a “vintage” Route 66 look and feel, which gave the logo a retro look without making the vibe too “old school”.
Quick Turnaround
This project needed to be completed quickly to hit an ordering deadline. We were able to turn things over in just a few days!
Timeless & Reusable
For budget reasons, we designed this logo to be used for multiple annual events. Leaving time specific elements out of the design.
How it helped.
We delivered a logo with a vintage look that seemed to fit the overall aesthetic of the show. We wanted to make sure that the Chamber could use the logo for the next few years, so we left out any elements that might “date” the creative. We also created a promotional poster that combines the new logo with elements of the local charm that makes Fife Lake an annual tourist destination and wonderful place to call home. Think Route 66 meets Northern Michigan cottage life! We also had to work quickly to ensure that we had all the files delivered while leaving the Chamber plenty of time to get things like posters, flyers, and t-shirts printed prior to the event.
Let’s Get Started
Ready to make a splash with your brand? Start a project with us today and together we’ll chart your course to success.