Company Rebrand

Britten Woodworks

client

Web Design & Development

project type

Woodworking & Cabinetry

industry

custom trifold brochure britten woodworks

Project Details

Eyewood Design was purchased by Britten, Inc. in 2015 and we were tasked with helping them re-brand as Britten Woodworks.

Known across America for their high-end and award winning craftsmanship, Britten Woodworks primarily serviced Northwestern Michigan at the time we were contracted — which is where we concentrated a lot of our design and creative advertising services. Our first task was to create a logo that conformed to the Britten, Inc. brand, but still had a little flair of it’s own.  So, we created a simple, modest wooden version of the existing Britten, Inc.’s logo.

We also did a variety of other design and advertising pieces for the newly rebranded company from direct mail pieces, to newspaper inserts, and even a small website. We’ve outlined the performed services further down the page.

Features

design icon

Logo Design

We designed a new logo for Britten Woodworks primarily based upon it’s parent company, Britten, Inc. The new logo adds industry elements and depth.

marketing icon

Marketing Collateral

We created several pieces of marketing collateral, including direct mail, business cards, yard signs, advertisements, and much more.

 

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Media Kit

We created media kits containing information and the story of Britten Woodworks for the team to share with local journalists.

Features

design icon

Logo Design

We designed a new logo for Britten Woodworks primarily based upon it’s parent company, Britten, Inc. The new logo adds industry elements and depth.

marketing icon

Marketing Collateral

We created several pieces of marketing collateral, including direct mail, business cards, yard signs, advertisements, and much more.

 

 

copywriting icon

Media Kit

We created media kits containing information and the story of Britten Woodworks for the team to share with local journalists.

How it helped

Aside from the logo creation, here are a few of the other projects that we assisted them with:

  • Company rebrand
  • Local newspaper advertisements
  • Postcards & direct mail pieces
  • Magazine inserts
  • Magazine advertisements
  • Digital sports arena advertisements
  • Local radio advertising
  • Press releases
  • Yard signs
  • Template based brochure style website
  • Envelopes, letterhead, business cards
  • Social media set-up

We also took part in a series of marketing strategy sessions and consultation meetings to discuss bring-to-market strategy, radio interviews, and digital marketing discovery calls.

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