Company Rebrand
Britten Woodworks
client
Web Design & Development
project type
Woodworking & Cabinetry
industry
Project Details
Eyewood Design was purchased by Britten, Inc. in 2015 and we were tasked with helping them re-brand as Britten Woodworks.
Known across America for their high-end and award winning craftsmanship, Britten Woodworks primarily serviced Northwestern Michigan at the time we were contracted — which is where we concentrated a lot of our design and creative advertising services. Our first task was to create a logo that conformed to the Britten, Inc. brand, but still had a little flair of it’s own. So, we created a simple, modest wooden version of the existing Britten, Inc.’s logo.
We also did a variety of other design and advertising pieces for the newly rebranded company from direct mail pieces, to newspaper inserts, and even a small website. We’ve outlined the performed services further down the page.
Features
Logo Design
We designed a new logo for Britten Woodworks primarily based upon it’s parent company, Britten, Inc. The new logo adds industry elements and depth.
Marketing Collateral
We created several pieces of marketing collateral, including direct mail, business cards, yard signs, advertisements, and much more.
Media Kit
We created media kits containing information and the story of Britten Woodworks for the team to share with local journalists.
Features
Logo Design
We designed a new logo for Britten Woodworks primarily based upon it’s parent company, Britten, Inc. The new logo adds industry elements and depth.
Marketing Collateral
We created several pieces of marketing collateral, including direct mail, business cards, yard signs, advertisements, and much more.
Media Kit
We created media kits containing information and the story of Britten Woodworks for the team to share with local journalists.
How it helped
- Company rebrand
- Local newspaper advertisements
- Postcards & direct mail pieces
- Magazine inserts
- Magazine advertisements
- Digital sports arena advertisements
- Local radio advertising
- Press releases
- Yard signs
- Template based brochure style website
- Envelopes, letterhead, business cards
- Social media set-up
We also took part in a series of marketing strategy sessions and consultation meetings to discuss bring-to-market strategy, radio interviews, and digital marketing discovery calls.
