Emergency Rebranding
Uras Major Bistro
client
Web Design & Development
project type
Small Business
industry
Project Details
We worked closely with the owners, their employees, and family, researching the origins of the café, the family’s story, and the vibe of the restaurant itself with the end goal of a very personal, completely custom rebrand.
Family plays an important part in the restaurant, as does the Northern Michigan location. Taking this into account, we suggested a new name that the family instantly loved: Ursa Major Bistro.
Features
Brand Discovery
We talked with this family-owned business to discover their passions, interests, likes, and company culture. From there we created a business name that fit their brand personality!
Meaningful Design
We added little personal touches to the logo, designed to give it life and truly embrace the culture of the company. From color selection to the minor details, this custom logo tells a story.
Fast Turnaround
Due to their specific situation, Ursa Major needed their project completed fast, without sacrificing quality. We were able to deliver a beautiful brand identity package in record time.
Features
Brand Discovery
We talked with this family-owned business to discover their passions, interests, likes, and company culture. From there we created a business name that fit their brand personality!
Meaningful Design
We added little personal touches to the logo designed to give it life and truly embrace the culture of the company. From color selection to the minor details, this custom logo tells a story.
Fast Turnaround
Due to their specific situation, Ursa Major needed their project completed fast, without sacrificing quality. We were able to deliver a beautiful brand identity package in record time.
How it helped
Featuring a big blue bear—a nod to the previous name—squished comfortably in a big dipper, the logo takes a literal approach to the Ursa Major constellation while also highlighting one of the restaurant’s tastiest dishes: their soups! And we can verify that the soups are pretty amazing, we happily researched that point.
The mark also includes a seven-pointed North Star in reference to the seven members of the Chorley family — pretty cool, right?
