Freshwater Blog

Click Here! How Does PPC Work?

by | Feb 28, 2020

What if building your brand and expanding your marketing was just a click away?

PPC is a powerful tool to help businesses of all sizes expand and evolve. However, many business owners are too busy asking “how does PPC work” to take advantage of it.

That’s where we come in! This guide breaks down what PPC is, how it works, and how it can help your business grow.

What Is PPC?

Our guide answers all of your burning questions about PPC. Let’s start with the obvious question: what, exactly, is PPC?

As an acronym, PPC stands for “pay per click.” These are paid search ads for your business where you only have to pay when a customer clicks on them.

Proponents of PPC point to its high ROI potential. After all, the modest cost of a single click is far outweighed by the value of bringing new customers to your site.

How Does PPC Work?

Now you know more about what PPC is. But how does it work, exactly?

Your business researches the keywords you want to use for PPC marketing. Once you’ve decided, you can set up a budget to target keyword searches on a variety of platforms.

For a platform like Google Ads, your advertisement will appear when customers search for the specific keyword. You don’t pay for everyone who sees the ad, but merely those who click on it.

Obviously, PPC is a powerful way to jump to the top of the search results. But your PPC advertising only lasts as long as you are willing to pay for it, so it’s worth implementing some longterm SEO strategies as well.

PPC Types

There are many different platforms for PPC (more on that in a minute). And regardless of the platform, there are several types of PPC that your business can take advantage of.

The most basic type of PPC is the text ad. These are the kinds of simple text-based ads users see after performing an online search through search networks such as Google or Bing.

More ambitious PPC types include visual elements. These display ads are a great way of grabbing customer attention while they browse.

The final type of PPC is the shopping ad. When customers are searching for items to buy via different search engines, these ads prominently display pictures and price details of the products.

PPC Platforms

How many PPC platforms are out there? Honestly, there are more than we can review in this small space. But three, in particular, are worth focusing on.

Google Ads is the PPC “heavy” due to how many people rely on Google each day. Microsoft Advertising is the scrappy underdog that reaches Bing users. Finally, Amazon Advertising is the rising star for PPC, especially regarding product searches.

Your Business: Evolved

Now you have an answer to the question, “How does PPC work?” But do you know who can help you maximize your PPC benefits?

We specialize in paid search, SEO, brand-building, and so much more. To see how we can help your business meet your ambitions, request a quote today!

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