With many businesses looking to increase their customer growth rate, they must evaluate strategies that can help maintain customer satisfaction. Building a consistent, solid website experience can be valuable for this endeavor because it boosts brand reputation. There...
You've probably heard that a landing page is key to a successful online marketing campaign. But what makes a landing page effective? And how can you create one that converts visitors into customers? This post looks at the anatomy of a high-converting landing page and...
What's in a (Domain) Name? How much impact does a domain name have on search engine optimization? The answer really depends on who you ask. For example, many webmasters note that after several Google search engine algorithm updates, a website's Uniform Resource...
When monitoring your website's traffic and performance in Google Search Console, you may come across 404 errors. They can affect websites of all shapes and sizes. 404 errors, in fact, are one of the most common types of status code-related errors. While many...
The benefits of WordPress could fill a book. The simplicity of using WordPress is definitely one of its best features. For those of you that are looking to develop a website and find yourself on the fence about benefits of WP, read this post. It details the very best...
Want to make the most out of your website in 2020? Check out this guide on how to create a website content strategy that works!
It seems like only yesterday when we began this 8-week journey with you. So much has changed in the world around us as we continue to hunker-down in various states of "social distancing". While we're all experiencing some degree of discomfort, many small businesses...
A website contact form is one of the best ways to interact with prospective customers and establish a relationship.
A few weeks ago we began our series of eight easy changes that you can make to your website right now to start driving more leads, increasing sales, and growing your business! Every tip is easy to implement and should help you increase leads and minimize lost...
Are you an in-house WordPress webmaster determined to keep your site safe? Have you heard "horror stories" about WordPress security and want make sure that your site don't become the next target? Rest assured that there are easy ways you can help prevent cyber attacks...
A week ago we began outlining easy changes that you can make to start driving more leads, increasing sales, and growing business via your website! Each of these recommendations is easy to implement and will help you increase sales while reducing lost opportunities....
Like most business owners, you’ve probably created a website that showcases your business offerings, products, and services... and (just taking a wild guess here) you probably built your website in an effort to grow your business and make more money, right? Here at...
Your content management system will help you run your whole website, so it’s important to pick one that does what you need! We discuss what you can do with a content management system, and offer some easy options that are great for beginners.
Your website is one of the things that will define the online presence of your brand, so you want to make it count! We tackle some of the pros and cons of the 3 most popular DIY website builders to help you make the right decision.
Website hosting can be confusing, so we break it down to the 4 most popular types of hosting services offered! From shared hosting to cloud hosting, there’s a hosting solution right for you.
Organizations that recognize and implement technical solutions to help enhance their visitors’ experience are often the ones leading their industries.
There are several great reasons to use WordPress and the vast plugin and theme ecosystem is a big one. Themes built exclusively for reuse or resale can be a fantastic solution when time or cost issues arise.
Today we celebrate the launch of the new GTAMC website! This new WordPress based website was created to give the members of the council a place to share information, register for events, manage their membership…
Let me start this off by saying this… I love the inbound marketing model, I like Hubspot, and I think Hubspot is great! In my opinion, it can be VERY valuable to the right company or organization, but…
WordPress is one of the most popular, flexible, easy-to-use content management systems available with a thriving ecosystem and huge developer pool. We recommend it over any other CMS.
Reach your goals, create more opportunities, increase sales, and starting growing your organization today. By partnering with the Freshwater team, you can leverage our years of experinece and technology-based marketing solutions to grow your business and acheive success!