With many businesses looking to increase their customer growth rate, they must evaluate strategies that can help maintain customer satisfaction. Building a consistent, solid website experience can be valuable for this endeavor because it boosts brand reputation. There...
Freshwater Blog
How to Create a High-Converting Landing Page
You've probably heard that a landing page is key to a successful online marketing campaign. But what makes a landing page effective? And how can you create one that converts visitors into customers? This post looks at the anatomy of a high-converting landing page and...
How 404 Errors Affect Your Website and What You Should Do About Them
When monitoring your website's traffic and performance in Google Search Console, you may come across 404 errors. They can affect websites of all shapes and sizes. 404 errors, in fact, are one of the most common types of status code-related errors. While many...
Using WordPress – 5 Benefits WordPress Gives Your Brand’s Website
The benefits of WordPress could fill a book. The simplicity of using WordPress is definitely one of its best features. For those of you that are looking to develop a website and find yourself on the fence about benefits of WP, read this post. It details the very best...
How to Create a Website Content Strategy: A Guide for Beginners
Want to make the most out of your website in 2020? Check out this guide on how to create a website content strategy that works!
Easy Tips To Improve Your Website (Series): Week 5
It seems like only yesterday when we began this 8-week journey with you. So much has changed in the world around us as we continue to hunker-down in various states of "social distancing". While we're all experiencing some degree of discomfort, many small businesses...
Easy Tips To Improve Your Website (Series): Week 4
A website contact form is one of the best ways to interact with prospective customers and establish a relationship.
Easy Tips To Improve Your Website (Series): Week 3
A few weeks ago we began our series of eight easy changes that you can make to your website right now to start driving more leads, increasing sales, and growing your business! Every tip is easy to implement and should help you increase leads and minimize lost...
5 Actionable Ways to Keep Your WordPress Website Safe in 2020
Are you an in-house WordPress webmaster determined to keep your site safe? Have you heard "horror stories" about WordPress security and want make sure that your site don't become the next target? Rest assured that there are easy ways you can help prevent cyber attacks...
(Video) Easy Tips To Improve Your Website: Week 2
A week ago we began outlining easy changes that you can make to start driving more leads, increasing sales, and growing business via your website! Each of these recommendations is easy to implement and will help you increase sales while reducing lost opportunities....