Freshwater Blog

How To: Email Marketing for Your Cannabis Business

How To: Email Marketing for Your Cannabis Business

For years now, the United States has become more and more lenient towards the use and distribution of cannabis. A number of states have outright legalized the recreational use of marijuana, and many others allow for its medical usage. It's no surprise that many people...

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How to Create a High-Converting Landing Page

How to Create a High-Converting Landing Page

You've probably heard that a landing page is key to a successful online marketing campaign. But what makes a landing page effective? And how can you create one that converts visitors into customers? This post looks at the anatomy of a high-converting landing page and...

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Small Business Tips: How to Run a Stellar Event

Small Business Tips: How to Run a Stellar Event

One of the best ways you can promote your small business is through running a business event. Big events catch attention, create word-of-mouth, and can endear you to your target market. However, running them can be an ordeal in itself. Simply creating an event is...

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9 Reasons Your Content Marketing Isn’t Working

9 Reasons Your Content Marketing Isn’t Working

Content marketing is a powerful way to build your brand and gain customers. It's an effective way to increase awareness of your product or service, but only if you spend time creating valuable content relevant to your readers. If you're not getting results from your...

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5 Reasons to Consider a Marketing Agency for Your Business

5 Reasons to Consider a Marketing Agency for Your Business

Trying to market your own business is often a big challenge. Focusing on marketing also requires a lot of time and plenty of energy. Choosing to use a marketing agency is often an excellent option for many businesses due to the numerous benefits. These professionals...

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Boost Your Content Reach with Shoulder Niches

Boost Your Content Reach with Shoulder Niches

Content should be at the core of your online marketing strategy. Sometimes it's easy for your content to reach a wide audience, but if you are in a niche industry, your blog posts or website content may not be getting much attention. It's not your fault - you just...

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5 Lead Generation Tips to Grow Your Business

5 Lead Generation Tips to Grow Your Business

If your goal is to attract more customers by generating quality leads, then you need to do everything you can to maximize the number of leads that you initially draw into your sales funnel. However, if you already know that, then your next question may be how exactly...

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Career Boosters: Reframing Negative Language

Career Boosters: Reframing Negative Language

"I can't do that right now." "You should have just come to me." You may not have realized it but these phrases are negative in nature. Many people assume that negative phrases make them look tough and no-nonsense, but they can actually be hurting your personal brand...

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5 Simple Landing Page Tips That Will Boost Your Conversions

5 Simple Landing Page Tips That Will Boost Your Conversions

In today's highly competitive online landscape, your website likely will only get one chance to make a good first impression, and how you handle that initial encounter can mean all of the difference between success and failure. This is where landing pages come into...

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5 Low-Effort Ways to Promote Your Business

5 Low-Effort Ways to Promote Your Business

There are millions of small businesses in the United States. Unfortunately, many new businesses fail within the first few years because of the stiff competition and learning curve that comes with being a new business owner. If you recently opened a business or are...

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