Freshwater Blog

Technology-Based Marketing: Top 4 Common Mistakes

Technology-Based Marketing: Top 4 Common Mistakes

Everyone is online these days. 4 billion people own a smartphone and 1.7 billion people have social media accounts. Marketers understand today's push towards technology, which makes marketing technology one of their biggest assets. So, does that mean all marketers...

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Learning from Past Mistakes

Learning from Past Mistakes

When it comes to business entrepreneurship and management, there are realities that can make the experience intimidating for many newcomers. These challenges include high costs, low performance, unexpected circumstances, and other elements that can contribute to a...

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5 Signs It’s Time To Scale Your Startup

5 Signs It’s Time To Scale Your Startup

The decision to scale up your startup is not to be made lightly. However, so many companies have failed to strike when the iron is hot, simply because they could not tell that the iron was hot in the first place. You need to keep your eyes on the horizon and take your...

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5 Steps to Building a Useful Competitive Analysis

5 Steps to Building a Useful Competitive Analysis

Building a successful business involves looking inwards to develop the kind of irresistible offering that becomes a household name, but that is not the only aspect involved. You also need to study the competition. Only by studying the competition can you truly refine...

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(Video) Easy Tips To Improve Your Website: Week 8

(Video) Easy Tips To Improve Your Website: Week 8

Today is the last installment of our 8-week journey highlighting easy tips to improve your website. For almost two months, we've been dishing about ways you can make your customers feel more confident in your product or service (which in turn should help you increase...

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Easy Tips To Improve Your Website (Series): Week 7

Easy Tips To Improve Your Website (Series): Week 7

Over the past 6-weeks we've been discussing simple tips that can make a positive impact on your company's website. Each tip is easy to implement, and designed to help you increase your website's performance and minimize any lost opportunities. So far, we've discussed:...

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Easy Tips To Improve Your Website (Series): Week 6

Easy Tips To Improve Your Website (Series): Week 6

If you’ve been following along, by now you’ve written an amazing tagline, explained how doing business with your company is easy, and added strong calls-to-action. Today we’ll explore adding testimonials to build social proof.

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Easy Tips To Improve Your Website (Series): Week 5

Easy Tips To Improve Your Website (Series): Week 5

It seems like only yesterday when we began this 8-week journey with you. So much has changed in the world around us as we continue to hunker-down in various states of "social distancing". While we're all experiencing some degree of discomfort, many small businesses...

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