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5 Email Marketing Tips That Add Customer Value to Your Emails

by | Nov 23, 2020

Did you know something as basic as communicating with your customers is essential in any business venture?

One of the most common methods of online marketing is through email. With a good email marketing strategy, you can grow your business and gain more sales.

Are you In need of some email marketing tips? In this article, we give you five ways of adding value to your emails.

Read on to improve your email marketing strategy today!

1. Show Case Studies

Case studies can help you establish the relevance of your brand and its products. It allows you to prove to your recipients that your products or service are valuable and of quality. Giving undeniable results can help in grabbing the attention of your readers.

A case study allows you to demonstrate your product without scaring away customers. Use this as an opportunity to showcase how your product is better than others. In your case study, start with a synopsis to provide readers with context.

Summarize your findings and use real statistics to back up your results. Describe the process in steps. Finally, conclude your study with emphasis on your best points.

2. Tell Success Stories

A case study can help you show customers to best methods to use your product. With success stories, you can share the experience of a loyal customer with your brand. Success stories serve as social proof, allowing you to summarize a successful experience.

When telling a success story, give your readers a hero to follow. Explain the original situation and how it made your hero unhappy. Transition to your product by talking about the challenges your hero faced.

Finally, describe how your customer overcame their problems with your product. Use numbers to display how the result proved better than the original situation.

3. Personalize Your Emails

One of our most relevant email marketing tips includes personalization. 67% of marketers use some form of marketing automation. With email marketing, it is one of the top 3 methods of improving performance.

When writing emails, consider personalizing them. Smart fields allow you to generate a user’s name. Some use lists to help target customers by career, interests, location, and more.

Personalizing emails can help make a lasting impression. It shows customers that you value their time with you.

4. Add Visuals

Visual content is invaluable in an online marketing strategy. Anything from photos and infographics to videos can add value to your emails. Visuals can help you gain more sales.

When advertising a new product through email, consider using an infographic. Summarize your content by listing your most important points. Feel free to get creative.

5. Share Customer Testimonials

Social proof can help build your brand’s relevance. Customer testimonials can help motivate other users and drive sales. Users trust reviews more when it comes from one of their peers.

5 Email Marketing Tips That Add Customer Value to Your Emails

Now you know some of the best email marketing tips to get the most out of your email. Use these five steps to boost their efficacy and keep returning consumers in the loop!

Are you ready to build your brand? Contact us today to find more tips and find a great team!

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