Freshwater Blog

10 Big SEO Trends to Think About in 2021

10 Big SEO Trends to Think About in 2021

As your business transitions into 2021, there will be certain changes in search engine optimization (SEO) to consider as you approach your strategies for the next year. In many ways, the SEO landscape will remain familiar, but like every other aspect of digital...

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5 Key Changes in Ecommerce That Will Affect 2021 and Beyond

5 Key Changes in Ecommerce That Will Affect 2021 and Beyond

In 2020, a pandemic shook up a lot of people's lives in many ways, and it also had an impact on many facets of business across nearly every industry. With so many people forced to stay home more often, they turned to eCommerce, which has only flourished even more as a...

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The Complete Guide To Content Creation

The Complete Guide To Content Creation

Content creation is a vital part of running a website. It helps with SEO, gives users a reason to engage with your site, and keeps them coming back for more. Yet what's the best way to go about making compelling content for your site? According to current estimates,...

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Technology-Based Marketing: Top 4 Common Mistakes

Technology-Based Marketing: Top 4 Common Mistakes

Everyone is online these days. 4 billion people own a smartphone and 1.7 billion people have social media accounts. Marketers understand today's push towards technology, which makes marketing technology one of their biggest assets. So, does that mean all marketers...

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10 Business Branding Mistakes You Need to Avoid

10 Business Branding Mistakes You Need to Avoid

Branding is more than a business logo and a color scheme. Branding is the opportunity to express why people should be buying from you. Branding is also not a one-off exercise. A brand needs to be nurtured, developed, and protected. Start-ups and established businesses...

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