Use this web design process guide to plan, build, test, and improve a business website that supports trust, leads, and measurable growth for your team.
Use this web design process guide to plan, build, test, and improve a business website that supports trust, leads, and measurable growth for your team.
What is a brand audit? Learn how a focused review of your identity, website, and marketing reveals gaps, builds trust, and guides smarter growth today.
Learn how to automate email workflows that save time, nurture leads, and keep customers moving with timely, useful messages that support growth daily.
Marketing automation helps growing businesses deliver timely messages, nurture leads, and turn customer data into action without piling on extra work.
Our email deliverability guide shows growing businesses how to earn inbox placement, protect sender trust, and turn campaigns into measurable results.
Practical website copywriting tips to clarify your value, build trust, and turn more of the right visitors into qualified leads and customers with clarity.
Learn how to structure service pages that guide visitors, build trust, and turn more qualified leads into real conversations for your business online.
Learn how to build conversion focused pages that turn clear messaging, smart design, and user trust into more qualified leads and steady sales growth.
Find the best calls to action for websites, plus practical placement and copy tips that turn more visitors into qualified leads and customers every day.
Learn how to choose a branding agency that aligns with your goals, budget, and team – plus the questions that reveal a true, long-term growth partner.
Use this website launch checklist example to test design, SEO, speed, forms, tracking, and handoff details before your new site goes live with full confidence.
What should a landing page include? Learn the essential elements that turn paid clicks into qualified leads, stronger trust, and measurable growth fast.
Learn how to brief a web designer with clear goals, content, priorities, and feedback so your project stays focused, on-brand, and built to perform well.
Compare the best website platforms for service businesses, from WordPress to Squarespace, and choose the right fit for leads, growth, and control over time.
Wondering why is my website not converting? Find the friction costing you leads and sales, then make focused changes that turn visits into action now.
Custom website vs template website: compare cost, speed, branding, SEO, and scalability so you can choose the right fit for your business.
Choosing between a freelancer vs marketing agency? Learn the real trade-offs in cost, speed, strategy, and results for growing businesses.
A landing page optimization case study showing what changed, why it worked, and how small businesses can turn more clicks into real leads.
Service business homepage copywriting should turn visits into inquiries with clear messaging, trust signals, and a path that makes action easy.
SEO vs paid ads comes down to speed, cost, and long-term growth. Learn when each works best and how to choose the right mix for your business.
Compare in house vs outsourced marketing costs, speed, skills, and control to choose the right setup for your business growth goals.
A small business rebranding guide for owners who need a clearer identity, stronger website, and smarter rollout without losing what already works.
Brochure design services for business help you present your brand clearly, build trust, and support sales with polished, goal-focused marketing assets.
Packaging design for small brands can boost shelf appeal, trust, and repeat sales. Learn what matters most and where to spend wisely.
Presentation design for companies turns ideas into clear, persuasive stories that build trust, sharpen branding, and help teams win more business.
Small business website hosting support keeps your site secure, fast, and reliable with expert help that saves time and protects growth.
Learn when white label design services make sense, how they work, and how agencies can grow capacity, protect quality, and keep clients happy.
Content optimization for websites helps turn traffic into leads with clearer messaging, stronger SEO, better UX, and pages built to convert.
Landing page design services help turn traffic into leads and sales with focused messaging, smart UX, and conversion-driven design that performs.
On page SEO for small business helps your website rank, earn trust, and convert more visitors with practical fixes that support steady growth.
Learn how to improve website conversion rate with practical fixes for messaging, design, speed, trust, and user flow that drive more leads.
Social media management for businesses helps turn scattered posting into a clear strategy that builds trust, drives leads, and supports growth.
Brand identity design services should do more than make you look good. Learn what to expect, what matters, and how strong branding drives growth.
Learn what a custom website development company does, when custom builds make sense, and how to choose a partner that supports growth.
Website redesign for small business can boost trust, leads, and sales. Learn when to redesign, what to fix, and how to avoid costly mistakes.
In the fast-paced world of digital marketing, where strategies and trends evolve at breakneck speed, one thing remains constant: data is king. It's not just a buzzword; it's the foundation upon which successful marketing campaigns are built. In this blog post, we'll...
Introduction In today's digitally-driven world, marketing has evolved beyond traditional advertising to encompass a powerful strategy known as influencer marketing. With millions of social media users, influencers have become the vanguards of modern marketing, holding...
Micro-influencer marketing is a digital marketing strategy that offers greater potential returns for your time and money. Instead of working with high-profile influencers with millions of followers, you can approach smaller, niche influencers with more engaged and...
With many businesses looking to increase their customer growth rate, they must evaluate strategies that can help maintain customer satisfaction. Building a consistent, solid website experience can be valuable for this endeavor because it boosts brand reputation. There...
The path to inbound marketing success is filled with landmines, but it doesn't have to be that way. Inbound marketing is the strategy of creating and sharing content with the goal of gaining the attention of potential customers. It focuses on providing valuable,...
Many content types contribute to a comprehensive content marketing strategy. The timing of delivery for each piece is as important to your success as selecting the right tactics. The following is an overview of the typical flow of content in a content marketing...
Trust is a critical component of any long-term relationship. Whether you're trying to sell someone a product, get them to buy into your vision, or convince them your company has their best interests in mind, trust is key. Building trust with customers is even more...
With the holiday season approaching, it's important to prepare your business for the upcoming rush. The lead-up to Christmas often involves more customers and higher sales, but your business needs to be ready to deal with the holiday rush to take full advantage of its...
For years now, the United States has become more and more lenient towards the use and distribution of cannabis. A number of states have outright legalized the recreational use of marijuana, and many others allow for its medical usage. It's no surprise that many people...
Remote businesses are all the rage, especially since the enforced quarantines of 2020 proved that they were viable to a large number of people. However, if you are planning on setting up a remote business - or are planning to convert your current company into one -...
You've probably heard that a landing page is key to a successful online marketing campaign. But what makes a landing page effective? And how can you create one that converts visitors into customers? This post looks at the anatomy of a high-converting landing page and...
One of the best ways you can promote your small business is through running a business event. Big events catch attention, create word-of-mouth, and can endear you to your target market. However, running them can be an ordeal in itself. Simply creating an event is...
Content marketing is a powerful way to build your brand and gain customers. It's an effective way to increase awareness of your product or service, but only if you spend time creating valuable content relevant to your readers. If you're not getting results from your...
Trying to market your own business is often a big challenge. Focusing on marketing also requires a lot of time and plenty of energy. Choosing to use a marketing agency is often an excellent option for many businesses due to the numerous benefits. These professionals...
Content should be at the core of your online marketing strategy. Sometimes it's easy for your content to reach a wide audience, but if you are in a niche industry, your blog posts or website content may not be getting much attention. It's not your fault - you just...
Over the years we’ve developed an amazing partnership with TKS Security. We’ve helped them build internal policy and procedures, presentation decks, logos, building signage, vehicle decals, brochures, digital marketing, eCommerce programs, and much, much, more!...
If your goal is to attract more customers by generating quality leads, then you need to do everything you can to maximize the number of leads that you initially draw into your sales funnel. However, if you already know that, then your next question may be how exactly...
"I can't do that right now." "You should have just come to me." You may not have realized it but these phrases are negative in nature. Many people assume that negative phrases make them look tough and no-nonsense, but they can actually be hurting your personal brand...
Impressing your customers is one of the most important things that you can do as a business. As a business owner, you probably understand that each happy customer you create can become a cheerleader for your business. This creates word-of-mouth advertising, and it's...
As your business transitions into 2021, there will be certain changes in search engine optimization (SEO) to consider as you approach your strategies for the next year. In many ways, the SEO landscape will remain familiar, but like every other aspect of digital...
In 2020, a pandemic shook up a lot of people's lives in many ways, and it also had an impact on many facets of business across nearly every industry. With so many people forced to stay home more often, they turned to eCommerce, which has only flourished even more as a...
Content creation is a vital part of running a website. It helps with SEO, gives users a reason to engage with your site, and keeps them coming back for more. Yet what's the best way to go about making compelling content for your site? According to current estimates,...
Everyone is online these days. 4 billion people own a smartphone and 1.7 billion people have social media accounts. Marketers understand today's push towards technology, which makes marketing technology one of their biggest assets. So, does that mean all marketers...
We think that digital signage still has a bright future. Need convincing? Here are our digital signage trends to watch out for.
If you’re looking into content creation for your business, we’ve got the information you need to get started in content creation.
Are you looking to take your company’s marketing to the next level? We’ve got all the tips on technology-based marketing you need today.
Branding is more than a business logo and a color scheme. Branding is the opportunity to express why people should be buying from you. Branding is also not a one-off exercise. A brand needs to be nurtured, developed, and protected. Start-ups and established businesses...
Today we’re excited to announce the launch of Pursuit Physical Therapy’s brand new website!
Did you know something as basic as communicating with your customers is essential in any business venture? One of the most common methods of online marketing is through email. With a good email marketing strategy, you can grow your business and gain more sales. Are...
Today we’re excited to announce the launch of another new website! We worked with Fierce Strategy + Creative to help bring their website design to life for their client, PaceMate™. You can check out their brand new custom built website here: PaceMate.com
Instagram is one of the most popular social media apps, hosting over 1 billion active users. If you're running a small business, social media like Instagram can help you grow. Like websites, you can use SEO to improve the visibility of your brand. In this article, we...
The decision to scale up your startup is not to be made lightly. However, so many companies have failed to strike when the iron is hot, simply because they could not tell that the iron was hot in the first place. You need to keep your eyes on the horizon and take your...
Building a successful business involves looking inwards to develop the kind of irresistible offering that becomes a household name, but that is not the only aspect involved. You also need to study the competition. Only by studying the competition can you truly refine...
If you have an online business and aren't taking advantage of content marketing, you're missing out on a significant portion of potential traffic. Every day, users make billions of queries on Google and other search engines. This traffic is a goldmine for your...
All businesses should have a website, a place customers can place orders and research the products they need. However, not all companies have fully optimized their website for conversions. If you want your company to succeed, you need the sales funnel firing on all...
Do you need to come up with blog post ideas for your website? Creating content isn't only essential to keep your SEO score up, but it's also a great way to market your business to your demographic. It also helps keep your brand relevant and prevent it from getting...
Digital marketing is a powerful tool for small businesses Every year it allows small businesses to reach billions of people online. There are many marketing strategies used by online businesses. One of the benefits of email marketing for small businesses is that it is...
Did you know that 72 percent of the American public uses social media? That means that the majority of Americans are online and being exposed to many types of digital marketing. As a business owner, you just can't afford not to have a digital marketing strategy in...
Not very many companies reach their goals without heavily investing in marketing. This doesn't always involve running ads or creating deliverables, though. In fact, copywriting is an essential sales skill that can drastically increase your revenue if implemented...
Web hosting is an essential service that's required when launching a website. While you can develop a website offline, it won't attract any visitors until it's uploaded to a web hosting server. Not all forms of web hosting are made equal, though. Dedicated is...
When monitoring your website's traffic and performance in Google Search Console, you may come across 404 errors. They can affect websites of all shapes and sizes. 404 errors, in fact, are one of the most common types of status code-related errors. While many...
Did you know that there are over three thousand emojis out there? That many emojis means there is basically an emoji for everything. Emojis are a universal language that can be used in texting, emails, and even marketing campaigns. Have you been using emojis when...
The benefits of WordPress could fill a book. The simplicity of using WordPress is definitely one of its best features. For those of you that are looking to develop a website and find yourself on the fence about benefits of WP, read this post. It details the very best...
Want to make the most out of your website in 2020? Check out this guide on how to create a website content strategy that works!
Want to take advantage of email marketing in the near future? Check out this list of 5 useful email marketing planning tips!
Today we're excited to announce Nablus Soap Company's new online store! You can check out their brand new WooCommerce website here: www.nablussoapco.com Nablus Soap Company sells a variety of wonderfully scented, all natural, olive oil soaps. This soap is created...
Today we're excited to announce the launch of the new Atkinson Petruska Kozma Hart & Couture website! You can check out their brand new digs here: Need-Lawyer.com Atkinson Petruska Kozma Hart & Couture are a close-knit, community-oriented, committed group of...
Don’t leave your social media to chance each day. Plan out a cohesive marketing plan that aligns with your brand and create an Instagram calendar today.
Did you know that 53 percent of marketers in organizations with effective content marketing have a content marketing plan? It's important to have a content planner such as a blog calendar to organize your marketing efforts. Start building your content calendar in...
Today is the last installment of our 8-week journey highlighting easy tips to improve your website. For almost two months, we've been dishing about ways you can make your customers feel more confident in your product or service (which in turn should help you increase...
Over the past 6-weeks we've been discussing simple tips that can make a positive impact on your company's website. Each tip is easy to implement, and designed to help you increase your website's performance and minimize any lost opportunities. So far, we've discussed:...
Getting your business on Google Maps takes a few simple steps, including setting up your Google my Business profile.
If you’ve been following along, by now you’ve written an amazing tagline, explained how doing business with your company is easy, and added strong calls-to-action. Today we’ll explore adding testimonials to build social proof.
Content creation is a marketing strategy that improves brand awareness and boost sales. Here are 5 essential content marketing tips you should apply.
It seems like only yesterday when we began this 8-week journey with you. So much has changed in the world around us as we continue to hunker-down in various states of "social distancing". While we're all experiencing some degree of discomfort, many small businesses...
Digital marketing is a valuable asset to your business’s growth. Let’s look at top 5 benefits of digital marketing for business today.
A website contact form is one of the best ways to interact with prospective customers and establish a relationship.
Building backlinks can be a difficult, time-consuming, and arduous process. Frankly, the whole process of building external links for your website kind of sucks. However, studies show that link building is a critical component to getting ranked in search engines....
A few weeks ago we began our series of eight easy changes that you can make to your website right now to start driving more leads, increasing sales, and growing your business! Every tip is easy to implement and should help you increase leads and minimize lost...
Are you an in-house WordPress webmaster determined to keep your site safe? Have you heard "horror stories" about WordPress security and want make sure that your site don't become the next target? Rest assured that there are easy ways you can help prevent cyber attacks...
A week ago we began outlining easy changes that you can make to start driving more leads, increasing sales, and growing business via your website! Each of these recommendations is easy to implement and will help you increase sales while reducing lost opportunities....
What if there was a secret weapon to leads and conversion and you could start using it today? Good news! There is one: your blog. A company blog is one of the greatest ways to situate your business as a thought leader in your niche while telling the world about your...
Like most business owners, you’ve probably created a website that showcases your business offerings, products, and services... and (just taking a wild guess here) you probably built your website in an effort to grow your business and make more money, right? Here at...
Your business won’t make it very far without SEO. Take a look at this guide to learn how to launch your first SEO campaign and make it successful.
We know that our hosting and digital marketing clients rely on us to keep their websites functioning and their campaigns optimized. For that reason, we wanted to send you a personal note to let you know how Freshwater Agency is dealing with the COVID-19 situation.
What if you had all the customers you wanted but no way to retain them? The best conversion and retention strategy for consumers is solid customer engagement. But most businesses are too busy trying to define engaging content to actually create it. We're here to cut...
What if building your brand and expanding your marketing was just a click away? PPC is a powerful tool to help businesses of all sizes expand and evolve. However, many business owners are too busy asking "how does PPC work" to take advantage of it. That's where we...
The secret is out, Mawby’s new wine subscription service is here! We helped design and create a new microsite to showcase the new subscription.
Building a strong brand is essential for establishing a trustworthy reputation within your industry and letting potential customers know what to expect from your business. Small businesses often overlook the importance of branding, but successful branding gives your...
Plumbers and plumbing companies stay busy year-round making repairs, installing new plumbing, and performing maintenance tasks. Unlike some businesses that have a specific target audience or seasonal market, a plumber's services may be needed by a huge variety of...
Introducing: Freshwater Agency. We’ve got a fresh new name and look to kick the decade off, but we’re more dedicated than ever to helping our clients grow their businesses.
Today we're excited to announce the launch of Utility Reduction Analysts's new website! You can visit their new WordPress based site here: https://utilityreduction.com/ Utility Reduction Analysts (URA) is a national company that works hard to save their clients money....
We’re celebrating the launch of a new website for Alden’s Mill House! We created a fresh new look to emphasize their great product line.
Today we're celebrating the launch of Westshore Plumbing & Heating's new branding and WordPress site! You can visit the new website at: westshoremech.com At Westshore Plumbing & Heating, their team has over 26 years of experience in the mechanical trades....
Organizations that recognize and implement technical solutions to help enhance their visitors’ experience are often the ones leading their industries.
We’re excited to announce the launch of Selfie Signs’ new website! This shiny new site was created to highlight an amazing new product created by Britten, Inc. called FOAM3D.
Today we celebrate the launch of Interactive Aerial’s new website! This new WordPress based website was designed to help drive sales for the company’s Legacy One Drone and features enhanced analytics.
As much as we loved our location at The Village at Grand Traverse Commons, we've found a new location that better fits the needs of our clients! After our team took a short stint working remotely, we finally moved into a new location that has all amenities we need to...
There are several great reasons to use WordPress and the vast plugin and theme ecosystem is a big one. Themes built exclusively for reuse or resale can be a fantastic solution when time or cost issues arise.
Today we celebrate the launch of the new GTAMC website! This new WordPress based website was created to give the members of the council a place to share information, register for events, manage their membership…
According to a statement given to Search Engine Land, Google’s search feature that gave users results while typing is officially dead. Apparently, Google is ditching this 7-year-old feature because of mobile.
My New Assistant is Smarter Than Yours! 360i, a New York-based digital agency recently built software that analyzes and compares the performance of smart assistants like Google Home and Amazon Alexa.
Check out the new packaging, soon to be hitting the shelves of a grocery store near you! We’re excited to show off the new packaging that we designed for one of the worlds best providers of dried fruit.
Today we celebrate the launch of Dick & Jane’s new website! Salon owner and stylist Sarah M. had a mantra that she used throughout the development process—keep things simple. And that’s what we did.
It’s the fourth day of May, meaning it’s our favorite geeky “holiday”! In honor and celebration of this joyous occasion, we’re counting down our top ten favorite Star Wars quotes. May the 4th be with you!
Google announced that they’re going to be rolling out “Smart Display Campaigns” beginning today. According to the Inside Adwords blog, Smart display campaigns use machine learning to…
We’re super excited to announce the launch of another cool digital project! We recently completed the development of a pair of digital viewbooks for Interlochen Arts Academy, and they turned out really great!
Let me start this off by saying this… I love the inbound marketing model, I like Hubspot, and I think Hubspot is great! In my opinion, it can be VERY valuable to the right company or organization, but…
Today we celebrate the launch of Graceland Fruit’s new website redesign. You can check out their shiny new custom Magento eCommerce and B2B website at: GracelandFruit.com
We’re huge fans of WooCommerce! We love it, we love developing with it, and we love using it. But the fact that there is no way of filtering WooCommerce orders by the SKU really bugged us—until now!
When a local cafe owned by a wonderful family was recently forced to rebrand -- we knew that we just had to help. Blue Caribou Cafe in Beulah, Michigan was served with a cease-and-desist letter from coffee giant Caribou Coffee Company Inc. and didn’t have the money...
Google CEO Sundar Pichai announced today that 20 percent of all queries on its mobile app and Android devices are voice searches. That’s 1 out of every 5 searches, and this trend will only continue to grow.
The internet is a place for serious business. People use it to hold boring business meetings, give Amazon their credit card number, connect with other professionals on LinkedIn.
Medium recently posted an article about the save button — ubiquitously represented by a now-obselete floppy disk — and how only 14% of kids knew what the icon actually represented.
We just finished design and development on a website for a new client! TossTheBag.com is a really fun company that makes super creative and dare we say “luxurious” bean bag toss games. Learn More.
WordPress is one of the most popular, flexible, easy-to-use content management systems available with a thriving ecosystem and huge developer pool. We recommend it over any other CMS.
Is there becoming an over-saturation of the popular font, Raleway? We think that it’s definitely looking that way. Join us as we explore the possibility that Raleway could soon become the next Papyrus!
A big thank you to Paul Stebleton and TheVillageTC.com! They wrote a nice little piece introducing Clockwork Agency this week — we’re really excited to help our clients achieve great things!
Today we’re celebrating the redesign of TKS Security’s website! TKS Security focuses on keeping clients safe, so we focused on design and ease of use.
Google announced a pretty big change to its ranking algorithm—one that’s undoubtedly going to impact rankings in mobile search results. Mobile has been big for a while, but now Google’s gone all in!
Reach your goals, create more opportunities, increase sales, and starting growing your organization today. By partnering with the Freshwater team, you can leverage our years of experinece and technology-based marketing solutions to grow your business and acheive success!