Business cards aren’t only important for delivering your contact information to your audience. They are also one of the first points of contact that a potential client has with your brand and therefore an important opportunity to make a solid impression. Here are 5 ways that can make your business cards eye-catching and stand out from the rest.
1. Limit your fonts
This may seem counter-intuitive, but try to keep the number of fonts to one or two. This is important to maintain the readability and clarity of your business card. Adding too many fonts, especially decorative fonts (like handwritten, scripts, etc.), will usually cause your card to become more cluttered and less interesting.
2. Make color work for you
Don’t be afraid of color! Using color on your business cards makes them eye-catching and interesting. Try colored icons to call attention to your contact information, or using an all white or black version of your logo on a solid color. To avoid too many strong colors competing on your cards, try using one main color and one secondary color to add emphasis.
3. Use both sides
Using the back side of your card might add a little bit to the total printing cost, but it usually is worth it in every way. This doubles the amount of space you have to work with and can really help declutter your information. It also gives you the chance to create an interesting extension of your brand, which is always way more interesting than a blank side.
4. Choose nice paper stock
Upgrading the paper that you use to print your cards is a subtle but effective way to add an interesting feature. Colored paper, thick card stock, a matte finish, or even plastic rather than paper are cool choices that make your business card stand out in a sea of standard options.
5. Try something different
If you have a larger budget to work with, there are plenty of cool things that can elevate a standard business card! Die cut shapes, tear-off sections for appointment reminders, rounded corners, metallic foils instead of standard ink: the options are endless!