Freshwater Blog
Boost Your Content Reach with Shoulder Niches
Content should be at the core of your online marketing strategy. Sometimes it's easy for your content to reach a wide audience, but if you are in a niche industry, your blog posts or website content may not be getting much attention. It's not your fault - you just...
5 Lead Generation Tips to Grow Your Business
If your goal is to attract more customers by generating quality leads, then you need to do everything you can to maximize the number of leads that you initially draw into your sales funnel. However, if you already know that, then your next question may be how exactly...
Career Boosters: Reframing Negative Language
"I can't do that right now." "You should have just come to me." You may not have realized it but these phrases are negative in nature. Many people assume that negative phrases make them look tough and no-nonsense, but they can actually be hurting your personal brand...
CRM Implementation: The Basics
The information age has changed the way customers purchase products. Today, customers rely on social media posts, reviews, and recommendations from other consumers rather than direct interactions with sales representatives. For this reason, many companies are turning...
5 Simple Landing Page Tips That Will Boost Your Conversions
In today's highly competitive online landscape, your website likely will only get one chance to make a good first impression, and how you handle that initial encounter can mean all of the difference between success and failure. This is where landing pages come into...
5 Low-Effort Ways to Promote Your Business
There are millions of small businesses in the United States. Unfortunately, many new businesses fail within the first few years because of the stiff competition and learning curve that comes with being a new business owner. If you recently opened a business or are...
