The TikTok Takeover
Many of us use or have heard of the social media app that’s taking over the world. It’s setting trends, quickly becoming a major part of pop culture, and getting a whole lot of screen time on the phone’s of millions of Americans.
TikTok has rapidly risen to fame. The app first made its debut in 2016, and quickly gained traction in America. For those who are unaware of the app, it’s a social media platform where users are able to create and edit short videos. Between the music, sound effect, visual aspects, and clip editing—it’s pretty entertaining.
Like Instagram, TikTok has become a place where social media influencers thrive. Some content creators, like Charlie Damelio (114.5 million followers), have a great source of cultural influence on the platform. Even if you aren’t an influencer on the app, TikTok has become a great place to digitally promote products and services.
A Place for Product Promotion
In recent years, TikTok has become a social hub for product and service testimonials. Whether it’s a hair stylist telling you the shampoo she uses is a must have, or a personal trainer telling you about his favorite workout protein—there’s almost always some sort of product promotion happening in the world of TikTok.
TikTok hasn’t released much user data, but in 2020 the Beijing-based company released information that showed an 800% growth increase since 2018. And it seems that younger generations are the ones using it the most. According to Pew Research Center, a majority of Americans from the age of 18 to 29 use TikTok—a generation that happens to have a lot of online spending power.
But teenagers and young adults aren’t the only ones utilizing TikTok to find their new favorite brands. During COVID-19, 20% of TikTok moms have been more frequently seeking out content from influencers, and have been likely to stay committed to those influencers after following them.
What does this mean for small businesses? Well, if you have a product or service you’re looking to promote quickly, this may be the app to do it.“It happens every day on TikTok: new trends go viral, products sell out, and unknown brands become overnight sensations,” according to TikTok For Business. And now more than ever, consumers are looking for trusted content over advertisements. TikTok is a great place for content creators to promote brands they actually care about through testimonials, making users more likely to purchase those items.
Plus, TikTok puts its users in an algorithm, so if your product aligns with that viewer’s likes or interests, it’s more likely to show up on their “For You” page. Hence, being more likely to make a purchase. One of our clients, Nablus Olive Oil Soap Company, has an amazing all natural and organic line of soap. We found an influencer who has a decent following on Instagram and TikTok. So, we thought it’d be worth getting a video up on the app.
Whether or not a video “hits it big” overnight, TikTok is a place where small businesses can get their products and services seen quickly. If your company is thinking of using this platform to get your brand out there, now is the time to do it.