If your goal is to attract more customers by generating quality leads, then you need to do everything you can to maximize the number of leads that you initially draw into your sales funnel. However, if you already know that, then your next question may be how exactly are you to go about optimizing lead generation.
Here are five effective lead generation tips that can help you grow your business:
1. Create a Blog to Educate Your Audience
One of the top inbound marketing techniques to reach potential customers is to create a blog. A blog can be beneficial to your company by helping your prospective customers learn about your brand and its products/services. Furthermore, you can help visitors understand their challenges and pain points, positioning your product/service offerings as the answer to their problems.
A good blog can also help drive traffic to your website. For example, by employing good search engine optimization (SEO) tactics and writing about important topics that your audience is searching for online, you can attract visitors from search engines like Google. However, in order to create SEO-friendly, relevant content for your audience, you need to conduct good keyword research. That way you can use keywords throughout your blog posts that are relevant to what your audience is searching for online.
Basically, creating a blog and optimizing the content for good SEO is the first step to generating more leads for your business.
2. Encourage Visitors to Take the Next Step With an Enticing Call-to-Action
Attracting visitors to your blog isn’t a lead generation tactic in and of itself. Therefore, once you have attracted visitors, you need to offer them an incentive, which gives them an opportunity to convert. Your incentive needs to be in the form of a compelling call-to-action.
A call-to-action can help a visitor progress along their customer journey. Oftentimes, they point to some type of gated content offer, which could include an eBook, guide, template, tool, or webinar. The call-to-action that you place on your blog should align well with the topic discussed in the post. Furthermore, you should position your content offer as the next logical step for your visitor to take.
Your call-to-action should include bold language that urges the visitors to move ahead and provide them with an example of the value that they will get by taking advantage of the offer.
3. Provide Additional Value by Creating a Gated Content Offer
As previously mentioned, once you attract visitors to your website with an SEO-friendly blog post, you need to provide them with a logical next step to take. However, the key is to make the next step gated.
Your gated content offer should be hosted either through a chatbot or on a landing page, so that you can gather information about the visitors who are downloading them. While you don’t charge any money for your offer, it isn’t necessarily “free” either. Acquiring contact information from your visitors is actually how you create leads, so the exchange of information for your content offer is crucial to lead generation.
You can promote your gated content offer through various digital marketing channels. For example, you can include your offer in an email newsletter and on your social media platforms.
4. Take Advantage of Social Media
While having a blog that’s optimized for good SEO is an effective way to drive traffic to your site, as well as generate leads for your business, you shouldn’t rely on your blog alone.
It’s also a good idea to promote your brand on social media. According to a study from Hootsuite, people on average spend one-seventh of their time awake on social media. Therefore, if you want to reach as much of your target audience as possible, then you need to actively promote your business on social media.
However, it’s important for you to use the social networking sites and apps that your audience uses. For example, if you are marketing your brand to teens, then you would likely reach a much larger share of your audience by being active on TikTok or Snapchat as opposed to LinkedIn.
5. Improve Your Website’s User Experience
Finally, your website can significantly help or hinder your lead generation efforts. For instance, if your site is visually unappealing, has a confusing layout and navigation, and offers an overall poor user experience, then you are going to have a really tough time engaging visitors with your content, let alone converting them into leads.
While it’s important for your website to be aesthetically pleasing, professional, and provide visitors with a good user experience, your site can still be unique and innovative as well.
If your site is in need of an upgrade or complete overhaul, consider hiring a professional web developer to optimize it for higher user engagement and conversions. The money you spend can be a worthy lead generation investment, especially if it helps you grow your sales.
In short, a simple lead generation strategy can include an engaging blog post with an enticing call-to-action for a valuable gated content offer. You can also use social media to effectively generate leads. Furthermore, having a professional-looking website that offers a good user experience is critical to the success of your business as well.