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7 Powerful Ways to Use Instagram SEO to Market Your Business

by | Nov 17, 2020

Instagram is one of the most popular social media apps, hosting over 1 billion active users. If you’re running a small business, social media like Instagram can help you grow. Like websites, you can use SEO to improve the visibility of your brand.

In this article, we show you some tips on using Instagram SEO. Use these tips to start building your profile today! Read on to find out more.

1. Optimize Your IG Profile

Start driving traffic to your brand’s account by optimizing your profile. Doing this will improve its visibility and user experience. Start by registering for an Instagram Business account to get all its features.

Make your profile public and use an attractive, on-brand profile picture. Layout the groundwork first before moving on to other steps.

2. Use Primary Keyword in Your Name

The first step to implementing Instagram SEO is in your profile name. Identify and include your primary keyword in your username and display name. This will help your profile rank higher when IG users search for a certain keyword.

Make sure to include the keyword in both your username and display name. This allows the built-in algorithm to pick up your account.

3. Use Secondary Keywords in Your Bio

Your secondary keyword should include topics and phrases related to your primary keyword. Find keywords that Instagram users are likely to input in the search bar. Secondary keywords help you find more users who want your product or service.

Place secondary keywords in your Instagram bio. In your bio, you may also add hyperlinks to your website’s home page. You can update your bio and replace it with links to events, promotions, or sign-up pages.

4. Use Hashtags

Hashtags are an invaluable tool in a social media marketing strategy. Using SEO hashtags for Instagram can help you build engagement on your posts. After optimizing your Instagram profile, focus on your posts.

Treat your hashtags like secondary keywords. Hashtags allow users to find your post and profile when they search for a product. Using a variety of hashtags on your posts will help you reach a larger audience and gain more followers.

5. Use Keywords in Your Captions

Use secondary keywords when crafting your image captions. A compelling and engaging caption can not only attract new users to your profile. It can also help you rank higher in the algorithm.

Focus your Instagram posts on keywords. Combining keywords and hashtags will help your posts appear in the search bar.

6. Use Alt Text

Alt-text is a powerful feature that helps users with visual impairments. This allows you to cater to an inclusive user experience. Having alt text Instagram SEO can also help you rank better.

7. Track Progress

Track the progress of your new SEO techniques by using an analytics tool. Instagram’s analytics feature gives you data from a certain date. You can also use third-party tools like Spinklr or Hootsuite.

Take Advantage of Instagram SEO to Market Your Business!

Here are some ways you can use Instagram SEO to build your brand. Track your progress, use keywords smartly, don’t forget your keywords, and abuse the power of hashtags.

Need some more tips on growing your business? Don’t hesitate to get in touch with us today!

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