Freshwater Blog

8 Video Marketing Ideas To Promote Your Brand

by | Oct 29, 2021

Content marketing is one of the most effective ways to market any business or brand. However, while blogs and web guides can help reach new people on Google, you should also make use of video content.  There are tons of great ideas for videos to help you boost your brand visibility and many platforms you can use to promote them. Here are eight of the best video marketing ideas to promote your brand.

1. Make High-Quality Product Videos

People recording video marketing content

No matter what you’re trying to sell, you’ll have a much better chance of reaching new customers if you can show your product or service in action. As such, creating a high-quality video to showcase your product is one of the best ways to use video marketing to bolster your brand and make more sales.

How you should go about doing this depends on what your product is. For example, if you’re marketing a clothing store, it might help to have models show off your best threads. If you’re selling bicycles, show someone taking a ride. This can also be applied to services. For instance, if you’re selling a web app, show a video demonstration of how it works and how easy it is to navigate.

2. Post Informative How-To Guides

Woman making video marketing content

Tons of people use YouTube every single day to find helpful tutorials on pretty much everything. If you can make helpful how-to guides related to your field, then you can improve your SEO and reach tons of new customers. In some cases, you can even show off your products or services in these videos.

Once again, how to do this depends on what you’re selling. Bike stores often reach new viewers by creating how-to guides on things like how to fix your brakes, how to pick the right bike for you, or how to handle bike security. Makeup companies can post makeup tutorials and reach tons of people if they go viral. Get creative and this can be an incredibly impactful video marketing strategy.

3. Create Top 5 Or Top 10 Lists

Another common type of video you’ll see all over YouTube and other video platforms is Top 5 or Top 10 ranking lists. These get a lot of clicks as people know they’ll get a quick, informative, and entertaining breakdown on the best products or services. As such, making ranking lists related to your brand is a great way to reach people.

One of the best ways to use this strategy is to list some of your most popular products. For example, guitar stores could make videos on their Top 10 Acoustic Guitars, Top 10 Electric Guitars, or even Top 5 Guitars Under $200 for budget-conscious buyers. The great thing about these kinds of videos is that you can even demonstrate your products and provide direct links to product pages in the description.

4. Make An Ad For Your Business

Woman recording commercial

Video content is becoming more and more varied by the day, but sometimes it helps to stick to tried-and-tested methods. For example, sometimes a simple video ad or commercial is a great way to promote your business. You don’t have to spend tons of money getting it on TV, just post it across online video platforms like YouTube and Instagram.

Making video ads is now easier than ever. With some affordable recording equipment and some video editing software, you can easily make a high-quality ad, although you might want to hire some professionals to help. You can also make multiple kinds of ads. Some people prefer informative ads whereas some prefer humorous and entertaining videos.

5. Record Video Testimonials

Lady recording a review

Sometimes the best way to promote a new product or service is to get testimonials from the customers themselves. You’ll notice that many websites show reviews or testimonials from customers on their front page. While this can be helpful, you can also take it a step further by recording video testimonials.

This is a simple yet effective way to market your brand. Simply reach out to some satisfied customers or clients, record them answering questions or saying what they like about your product or service, and post it across social media. Do this right and you can significantly boost your brand recognition and visibility.

6. Show New Ways To Use Your Product

Person applying product

Another one of the best video marketing strategies is creating videos that show new ways to use your product. If you have a product or service that can be used in various ways and help multiple kinds of people, this is one of the best ways to show off just how valuable it can be.

This can be applied to all kinds of products and services. For example, if you’re trying to sell a running shoe, show how it can suit casual runners, marathon runners, and even people who want a casual and comfortable shoe. If you’re selling a social media statistics app, show how it can be utilized for business as well as personal use.

7. Make Video Infographics

Visual content is much better than textual content for grabbing people’s attention and getting a point across. As such, many companies now use infographics to show how their product or service can help people. While a still infographic can be used in your blogs and social media, you can also make video infographics.

Videos give you more time to break down statistics and put them into context. Consider making some fun video infographics that show off the best parts about your product or service and posting them on video platforms.

8. Use Multiple Video Marketing Platforms

Girl using social media

One of the great things about videos is that they can grab people’s attention on a wide variety of platforms. In the past, companies often used TV advertising to boost their brand, but nowadays you have a wide selection of digital platforms where you can post videos and attract new customers instantly.

YouTube is the most obvious example of this, especially as it’s one of the most used websites on the entire internet. However, you should also create short video content for platforms like Instagram, Facebook, Snapchat, and TikTok. This can help you reach more people, especially if you build a following with your videos.


Video content is one of the best marketing methods you can use nowadays, so make sure that you do it well. These strategies can help you bring your brand to the attention of tons of new people, and you can get as creative as you like. If you’re not used to recording and creating videos, you might even want to hire a company like Freshwater to help you.

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