Freshwater Blog

The Basics of Using SEO Marketing to Help Your Business Grow

by | Jan 26, 2021

Every year, Google processes more than a trillion searches; that’s more than 40,000 queries every single second.

With search volumes this enormous, it should come as no surprise that SEO marketing can be one of the most effective ways to grow your customer base. What is SEO marketing, and how do you get started with it?

There are a few simple tweaks you can make to your website that will help improve its SEO. Read on to learn more about this marketing tactic and how you can start using it on your website.

What Is SEO Marketing?

When most of us think of marketing, our minds tend to go to advertisements, social media posts, emails, and other such tactics. SEO marketing uses your website itself as a constant tool to market to a new and growing customer base. This method uses search engine queries to find potential customers and lead them to your website.

Search engine optimization can help you move your website up the rankings in search engine results. Search engines use algorithms to determine which results are most relevant to the reader and so which will show up first on the page. SEO uses those algorithms to improve your chances of appearing at the top of those rankings, driving more new readers to your site.

How to Use Keywords

One of the cornerstones of SEO marketing is using strong keywords. Search engine algorithms look for pages that use the specific keyword a person searched for when determining search result rankings. If you use keywords that get searched more often on your page, you’re likely to get more traffic.

There are lots of online tools that can help you find which keywords relevant to your industry get searched most often. Use these when you’re writing blog posts, creating new product pages, and so on. In general, try to use these keywords within the first 100 words of your page, as well as in a paragraph header.

How to Conduct Link Building

Another major factor search engine algorithms consider when ranking results is whether your page is connected to any other reputable websites. Search engines want to know that the information on your page is backed up by reliable sources. Try to include links to a few reputable non-competitor sites on each of your website pages.

You also need to link to other areas of your website from each page and post. Not only will this improve the chances that you get a reader to click through to different areas of your website, but it will also help your SEO rankings. Search engines want to see that you have a large enough website that you can link to a few different pages.

Discover the Benefits of SEO Marketing

SEO marketing can be one of the most effective ways to grow your customer base. Make sure you’re using keywords with a high search volume to improve your ranking in search results. Link to a strong combination of reputable outside sites and internal pages within your own website on each page.

If you’d like to discover the benefits of SEO marketing for yourself, check out the rest of our site at Freshwater. We provide marketing solutions that help you grow your business and increase your sales.

Get a quote from us today and start using marketing processes that will create new opportunities for your company.

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