Freshwater Blog

The Complete Guide To Content Creation

by | Jan 12, 2021

Content creation is a vital part of running a website. It helps with SEO, gives users a reason to engage with your site, and keeps them coming back for more. Yet what’s the best way to go about making compelling content for your site?

According to current estimates, there are around 1.7 billion websites online right now. How do you make yours stand out when there’s so much competition?

In this guide, we’ll give you some great actionable tips to help you make your website’s content a whole lot better. Ready to learn more? Keep reading!

1. Keep the AIDA Formula In Mind

If you’re writing blog posts and you want to make compelling content, there’s a simple but effective formula to keep in mind. It’s called AIDA and was developed in 1898 by E. St. Elmo Lewis, an advertising expert. AIDA stands for:

  • Attention
  • Interest
  • Desire
  • Action

It is a model that you should use in your introduction to build a sense of interest in your readers. You should grab their attention with a statistic or a thought-provoking situation, then stir their interest in the topic. Once you’ve got their interest, make them understand how your article can help them and stoke desire, before encouraging them to read on!

We used it in the intro to this very article: go back and take a look!

2. Keep Your Paragraphs Short

There’s very little that puts readers off a post more than humongous walls of text. You want your blog posts to look snappy, rather than like a college thesis.

We’d recommend keeping paragraphs to a maximum of three sentences: don’t overwhelm the reader with an intimidating format.

3. Cite Your Sources

When people are reading your content, they want to know that you can be trusted. One of the best ways to prove this is by citing your sources: show the facts and figures behind your assertions.

This helps to improve your authority and will make others treat your website as a better source than your competitors who skip this step. With authority comes more links to your content, which in turn boosts your ranking in search results.

4. Use Images

No matter what kind of content creation you’re interested in, they could all perform better with a great image. An attention-grabbing image on your post will help more people click through and read it. Don’t make the mistake of skipping an image or using something that’s overly-generic.

Take the time to find an image that will compel the audience to click through!

5. Share Your Work

Even the best content around won’t help your website if no one sees it. While this post is not about social media marketing, social media is a huge part of content marketing: sharing your posts can mean a lot more views. It can also mean shares, which are effectively free advertising for your company!

Use social media to share your articles and get in people’s feeds.

Content Creation Is Vital

Good content is a must for your website but learning all about content creation can be difficult. We can help you: we’re experts are creating great content and can help make your site stand out.

For more information, take a look around our site or get a quote!

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