Freshwater Blog

5 Benefits of Using WordPress to Build Your Brand’s Website

by | Jul 22, 2020

The benefits of WordPress could fill a book.

The simplicity of using WordPress is definitely one of its best features.

For those of you that are looking to develop a website and find yourself on the fence about benefits of WP, read this post. It details the very best benefits of learning and using WP as your online platform.

By its end, we think. you’ll be convinced that WordPress is the platform for you!

1. It’s Open Source and Accessible

WordPress is open source so when they say it’s free — they mean free.

There are two ways to utilize WordPress:

1.) WordPress.com

WordPress.com lets you create and explore a WordPress blog for free, it’s a great way to get a feel for the platform.

2.) Self-hosted

With a self-hosted WordPress solution, you install your own WordPress instance. This gives you more flexibility and lets you tinker in a real web environment.

This low barrier to entry means you’re able to learn and use the platform without having to invest big money upfront.

2. Easy Learning Curve and Intuitive Features

WordPress doesn’t force you to learn web development to enjoy its features. An average person could do quite a lot with the platform without a lot of technical knowledge.

But it’s you’ve got the skills, you can dig into the code, but that’s totally up to you.

WordPress is easy to learn because of its:

  • Supportive online community
  • Extensive knowledge-base
  • WSYWIG walkthroughs/tips

WordPress also has intuitive features:

  • Clear, concise language and terminology
  • Easy-to-navigate front and backend
  • Visual and drag-and-drop development

If you spend an hour going through the WordPress basics you should be good to go! You’ll save hundreds of hours toiling with code, meaning more time to work on other things!

3. Rich in Plugins and Extensions

Your brand’s website will likely need to evolve and scale with market and industry trends. Not only that, but new technology and best practices will reshape what you need from your site as well.

That’s why plugins are one of WordPress’s top features.

With plugins you can:

  • Create new functionality and design
  • Add/drop site elements in a few clicks
  • Save budget by eliminating the need to hire developers

There are plugins for eCommerce, email marketing, social sharing, image editing, and so much more.

In fact, there’s no shortage of plugins designed to improve the performance, interactivity, functionality of your website. .

WordPress offers a platform — its community creates (almost) everything else.

4. Professional Designs at Affordable Prices

If you’re a startup or your budget doesn’t have room for a big website design project, WordPress still has you covered.

It’s important that your website match the professional look of your brand. After all, you only have a few seconds to make an impression. In all, you’ll want a website that looks good and functions well.

Lucky for you, there are countless free and paid WordPress themes.

Many of these themes you can find through WordPress. Others, you can find shared on blogs, forums, portfolios, and other WP communities.

Paid themes are quite inexpensive compared to traditional site costs, too! You could use a premium theme found on a WP marketplace. Or, have a design agency create one from scratch or rework one that you own.

5. It’s Not Going Anywhere

You want a sure-fire solution when developing your business website. This means a platform that’s built to last and isn’t just the latest, hyped-up, internet darling that’s destined to fizzle-out next year.

WordPress got its start in 2003 and is still going strong because of the following:

  • New updates are plentiful
  • Its open-source design attracts a constant influx of developers
  • There are entire industries built around it

Rest assured that you’re using a platform that is the backbone of the Web. Keep installs up-to-date and “legacy” won’t be a word in your development vocabulary.

We Make Using WordPress a Breeze

Having your website built on WordPress is a top-notch choice. It has so many amazing benefits plus using WordPress is super easy. The sky’s the limit with what you can do with the platform — depending on how deep you get involved with it!

Are you looking to elevate your site’s design and experience?

Let our expert WordPress development team create the ultimate WordPress website for your brand! Getting started is easy. Get a quote, create a plan, and start growing!

Start today by exploring our web development services.

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