Freshwater Blog

Top 5 Benefits of Digital Marketing for Small Businesses

by | Apr 24, 2020

Consider this for a moment…

Hundreds of other businesses just like yours are fighting for a slice of the market.

Standing out in a crowded niche is where many businesses falter. They have a great product or service but lack the branding that gets them noticed. Doomed to obscurity, many businesses will see their doors closed without a sale.

It doesn’t have to be like this.

Digital marketing for a small business is critical if you want to thrive and survive. In the next few minutes, you’ll know exactly why it’s worth every penny.

1. Get Found Online

Digital marketing for business is a hodge-podge of things:

  • Organic outreach
  • Inbound strategies
  • Technical tactics
  • Paid promotions

great website starts your business on this journey of getting found. Social media is the megaphone to amplify your message and reach. Both are affordable investments with high returns.

Digital marketing puts you in control of your business’s online presence. Clever strategies will have your brand showing in search and active on social.

2. Affordable Solutions

It’s mind-boggling how expensive traditional print ads get when compared to digital marketing. You could launch several campaigns with print ad spend!

What makes it so affordable?

  • A la carte services where you only pay for what you need
  • Many talented professionals and agencies for all business types
  • Free, open-source, and premium software, apps, and plugins
  • Bid-based paid placement that’s adaptive to the platform and audience

You’re not blindly running campaigns when doing digital marketing. This means you know exactly where your money goes when investing in these services.

3. Realtime Feedback

Imagine the power of making changes in realtime from user feedback. This is one of the many advantages of this type of marketing.

What could you improve? Consider:

  • Product offerings
  • Customer services
  • Workplace performance

You could use digital marketing for testing purposes, too:

  1. Pitch an idea to the market via small-scale campaign
  2. Measure the response and decide if you wish to pursue
  3. If worthwhile, use the feedback to perfectly mold the offering

Compare this to traditional marketing strategies. The old methods have you “locked-in” when it goes to print or air. This can become a costly brand/PR mistake!

4. It’s Adaptive

Nothing is set in stone with digital marketing.

  • Don’t like the creative for the ad? Change it.
  • Need a site update to reflect recent changes? No problem.
  • Came across a neat idea and want to see it implemented? Let’s do it!

Digital marketing is constantly evolving with new platforms, strategies, and industry standards. There’s always something new to discover. You’ll always find an interesting way to reach your audience and earn more business!

5. Reputation Management

A business that’s not monitoring their brand online is in for a surprise!

People all over are likely talking about your brand, good and bad. They’re also talking about the types of products and services you offer.

Not addressing issues or responding to feedback is a slide to your reputation!

Digital marketing marketing makes managing your brand easy:

  • Crafting and controlling the message through content marketing
  • Putting out fires by having an open platform through social media
  • Amplifying positive messages through paid reach campaigns

Digital marketing tools and services let you control your reputation.

Grow Your Business with Digital Marketing

The importance of digital marketing today is stronger than ever. Competition is fierce and audiences thrive on interconnectivity.

Let your brand fully realize the benefits of digital marketing. Unlock your growth potential by collaborating with our experts.

Let’s get started in exploring the online opportunities for your business. Get a quote or give us a call (+1 (231) 252-3588). Let’s work together in achieving your goals!

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