Freshwater Blog

Easy Tips To Improve Your Website (Series): Week 6

by | May 5, 2020

Several weeks ago we started our series of eight easy changes that you can make to your website right now to start driving more leads, increasing sales, and growing your business! Each tip is designed to be bite-sized, easy to implement, and to help you increase your website leads while minimize lost opportunities.

So far, we’ve covered…

Week 1: Adding A Tagline
Week 2: Adding A Path To Success
Week 3: Adding A Call-To-Action
Week 4: Adding Contact Forms
Week 5: Adding Contact Information

We recommend that you check out each tip in the series, they’re all designed to be super quick reads for busy folks (like you)!

Without further adieu, let’s get started with today’s tip!

Add Testimonials

If you’ve been following along, by now you’ve written an amazing tagline, explained how doing business with your company is easy, and added strong calls-to-action. You’ve clearly demonstrated that doing business with your company is the “bee’s knees”.

Awesome work! That means your website is coming along nicely!

But you’re still missing something:

SOCIAL PROOF

What is social proof you ask?

According to Wikipedia, social proof is basically the assumption that the surrounding people possess more knowledge about a current situation than you.

And that’s the thing; you’ve done everything right and your message is fantastic but your audience doesn’t consider you as the most credible source of information.

They need social proof. It’s not because they don’t like you, they just know that you have a vested interest in what you’re selling them.

You just need a little back-up — a Wingman. And testimonials are that Wingman.

Reading what other satisfied customers have to say bridges the gap between your sales pitch and reality. It provides social proof to your customers that the claims you’re making are credible. When you provide social proof, visitors are more likely to emotionally connect with other customers which lowers their skepticism about your claims and increases your website’s ability to sell. Adding social proof is easy, two or three testimonials will do just fine.

Add a few short and compelling testimonials from your satisfied customers to your home, product, and service pages. It will give you the social proof to help increase your company’s credibility and grow your sales.

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