Freshwater Blog

Content Marketing: Everything You Need To Know

by | Jan 18, 2022

Content Marketing is a form of marketing that relies on creating and distributing content to attract, acquire, and engage customers. It’s the act of producing text, images, audio, video, graphics, or other forms of multimedia content to help connect your brand with your target market. Content marketing provides the capability to share your story with the world through any medium you wish; it allows for creativity in developing engaging content that can be utilized across multiple platforms to grow your clientele and brand awareness.


What Is Content Marketing?

Content marketing has been around for decades but has seen a recent surge in popularity because people are becoming increasingly reliant on technology and social media as means of communication. The days where we used to rely solely on traditional advertising methods such as radio commercials or TV ads have long passed us by because they are no longer effective. Consumers are becoming more selective with what content they choose to engage with because there is just too much noise out there.

Content marketing allows for you to have a two-way conversation, to be engaging and conversational. You can provide helpful information that helps your audience solve their problems or helps educate them on your products so they know what you offer and how it can help. You can create a space where they feel comfortable enough to share their information with you, which is why many large corporations have private forums or communities on their website for customers to participate in. In this way, you are offering valuable content that provides value to your target audience. It’s about taking the time to share relevant information and insight with your audience; it’s about having a voice.


What Are the Benefits of Content Marketing?

There are multiple benefits of utilizing content marketing as a means to reach your target audience.

Here is just a short list of some of the benefits:

Content marketing provides you with the opportunity to educate your target audience on your products and services. 

It allows you to build trust with your audience, which in turn will increase brand awareness. 

You’ll stay top of mind when they need solutions or answers because content marketing provides you with a space to share information and updates. 

It allows you to showcase your expertise and thought leadership in your field by providing valuable content that is widely sought after. 

It’s an inexpensive way to build connections online as it grows over time. 

You create the opportunity for two-way communication which helps break down silos and open the channels for collaboration. 

Content marketing provides you with endless possibilities to engage, attract and acquire customers. What works for one industry may not work for another but there are always people looking for an engaging voice that has interesting insights to share. People want to learn something new, discover something exciting; if you’re able to provide that for them, they’ll likely become loyal customers.


girl creating content marketing

What Are Content Marketing Tools?

One of the easiest ways to understand content marketing is by looking at some of the tools that are available online to help you create and distribute your content. There are a handful of these tools that have really helped marketers on a wide range of budgets do more with less and save valuable time.

Publishing Tools: Programs like Buffer, Hootsuite, and CoSchedule offer social media publishing tools that allow you to schedule when your content is shared across multiple platforms such as Facebook, Twitter, LinkedIn, and Pinterest. They also give you the ability to track how well your content is performing by providing real-time analytics that include clicks, retweets, likes, and shares. 

Social Media Platforms: Facebook, Twitter, Instagram, etc., are not the only places you can share your content. You can also publish it to communities that are relevant to your industry where you’ll get access to a smaller but targeted audience. Platforms like Quora and Medium are great places to share your content as they give you access to a large audience that is passionate about what you have to say.

Webinars: Webinars are another way to engage with your target market while allowing you to provide valuable information in an organized fashion by providing a schedule of events where people can register for live or recorded events.

Visual Tools: If you’re looking for a way to create great visuals there are also tools like Canva, Adobe Spark Post,, etc., that provide free stock photos and graphics that can be used to create images for your blog posts, social media posts, eBooks, ads, Tweets & Facebook posts, LinkedIn posts, etc.

It’s important to reach people on the channels that they choose so it may be worth exploring different options to see which ones work best for you.


What Is the Role of SEO In Content Marketing?

SEO stands for Search Engine Optimization. It’s all about making sure you show up when people search for something relevant to your business. You can do this by creating high-quality content that is useful and provides value to the end-user.

For example, if you own a shoe store, you could provide helpful articles like; “5 Tips for Shopping for Running Shoes” or “11 Questions to Ask Before Purchasing a Pair of Shoes.” By doing this, you will attract visitors who will be interested in what your store has to offer.

SEO also means paying attention to how Google ranks pages and making sure that the content that is created for your blog or website is designed with a purpose. It should answer a question, solve a problem, or give the reader some kind of interesting insight.

When you make sure your content is useful, informative, and relevant to your target market, you’ll start to appear higher in Google search results, which will result in more organic traffic.


What Makes Great Content?

Creating great content can be difficult for business owners because they are typically busy running their business while trying to create something that is new, fresh, and will attract visitors to their website.

According to a report from Altimeter Group, companies that excel at content marketing have twice the number of customers compared with those who are just starting out with content marketing. So, creating engaging content is important because it can help you attract a loyal audience that will become a customer or even a promoter of your brand.

Here are some important elements that you need to have in place in order to create great content:


Timing is very important when it comes to content marketing, so plan ahead and be consistent with when you publish your blog posts. Determine what works best for you and your company and stick to it.


Before you begin creating your content, spend some time doing market research and find out how your target customers feel about the services or products that you provide. Make sure they’re aware of them and that they would be interested in buying from you when the time comes.

Once you’ve done your research, you should know exactly what kind of articles your readers want to read. Now it’s time to create something that is truly helpful for them.


After your article is complete, you’ll want to make sure it’s getting exposure on various platforms. You can share it on social media websites such as Facebook, Google+, and Twitter, or you could publish it as a guest post for another website that has traffic that is relevant to your niche.

Make sure the articles that you create are well-written, informative, and unique. You should utilize keywords that are relevant to your business but write in an entertaining, engaging way that will keep people coming back for more.


content marketing meeting

The Bottom Line

Content marketing is all about developing content that attracts visitors to your blog or website, so they can benefit from it by learning something new, staying up to date, or finding an answer to a question.

Through great content creation, companies are able to generate more traffic to their websites while increasing their brand awareness along the way. Remember that the Internet moves quickly, so it’s important to act fast and post fresh content on a regular basis. The more you do this, the more visitors you’ll be able to attract, leading to increased sales. With the use of engaging content, businesses are able to retain their existing customers while attracting new ones along the way.

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